UnGoogleable Brands
What if the most powerful brands are the ones you can't Google?
In a world obsessed with visibility, where businesses fight for likes, followers, and viral moments, a new breed o……続きを見る
Understanding global markets is essential for any investor looking to build wealth through international opportunities. The interconnectedness of economies means that events in one part of the world……続きを見る
The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues.
Discover the untold story of how this "invisible" industry grew into……続きを見る
This book offers comprehensive analysis for individual cases of poverty alleviation to facilitate respective in-depth key learnings and an overview of poverty alleviation strategies carried out in C……続きを見る
This open access handbook, Ten Crises systematically traces the economic history
of China from 1949 to 2020, unravelling the complex domestic and global factors
leading to the cyclical crises identi……続きを見る
This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are t……続きを見る
China’s economic achievements laid solid foundations for RMB's international standing. By the end of 2022, China accounted for 18.6% of the global economy and 14.4% of world exports.
However, there ……続きを見る
With all the rapid economic success in Japan, it is easy to forget just how insular the nation has been, and how strikingly different its trading patterns remain from those of other industrialized n……続きを見る
In this book, Edward J. Lincoln tackles the thorny issue of U.S. trade relations with Japan, the subject of so much tension in the 1990s. In so doing, he builds on his earlier Brookings book, Japan'……続きを見る
Discover the untapped potential of Africa in "Why Invest in Africa." This groundbreaking book explores the continent's booming economy, revealing abundant opportunities for astute investors. From na……続きを見る
Departing from the category of 'peripheral socialism', this book offers an economic history of the Cuban revolution between 1959 and 2019, with a focus on the period that ranges between 2008 and 201……続きを見る
This book comprehensively explores the messy and contested relationship between everyday practices of remittance sending and receiving, processes of market making, and operations of micro- and globa……続きを見る
This book applies environmental, social and governance (ESG) to issues of sustainable development in healthcare. ESG reporting has been widely used for some time in the business industry to show the……続きを見る
TRANSPORTER À L’INTERNATIONAL, dans sa nouvelle édition mise à jour, présente un panorama complet du transport, illustré d’exemples, de conseils, de dessins et de documents, décrivant de façon concr……続きを見る
This book portrays the middle class in contemporary China with plain language and precise professional knowledge in an all-round, broad and responsible way from the perspectives of income, property,……続きを見る
This book is a review on the economic theories of systemic risks in the financial market and the topics in constructing the macroprudential framework for banking regulation in the future. It explain……続きを見る
American merchants established trading firms in the ports of Yokohama, Kobe and Nagasaki which operated from 1859-1899 until the repeal of the Unequal Treaties. Members of a privileged, semi-colonia……続きを見る
Based on extensive ethnographic and quantitative research, conducted in Ukraine and Russia between 2004 and 2012, this book’s central argument is that for many people the informal economy, such as c……続きを見る
Investigative journalist Sinclair chronicles two similar Nigerian fraud attempts upon his client – one of which uncovered two companies here in the United States suspected of being complicit in one ……続きを見る
This book covers deep researches from different perspectives and disciplines upon Covid-19 pandemic impacts on social, legal, economic, cultural issues by successful and expert researchers in their ……続きを見る
This book provides a comprehensive analysis of how EU state aid law is shaping the future of EU investment policy in a global context. It examines in detail how EU state aid policy and practice inte……続きを見る
This is the first comprehensive study by the world’s leading scholars about the political logic of the U.S.-China trade war that started during the Trump administration. The book is divided into thr……続きを見る
Banks of all sorts are troubled institutions. The cost of public bail-outs associated with the subprime crisis in the United States alone may be as high as US$5 trillion. What is the problem with ba……続きを見る
To what extent is South Africa affected by G8 economies and BRIC growth shocks? This book identifies channels that amplify these shock effects, the relevance of third country transmission effects an……続きを見る
The sustainability of public pension systems has become an important aspect for governments and institutions worldwide. This book addresses the multiple elements that influence the sustainability of……続きを見る
This book explores how identity plays a pivotal role in tourism consumption. Almost all tourism-related consumption studies underestimate or refer inadequately to identity's relationship with touris……続きを見る
Studienarbeit aus dem Jahr 2012 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 1,0, Europäische Fernhochschule Hamburg, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit erar……続きを見る
In the noise of the debate about the EU, it is rare for fundamental questions to be asked. For example, for what purposes should we have international institutions at all? Does the EU meet those pur……続きを見る
The book addresses the topic of EU legitimacy by exploring the forms, origins and effects of citizens' support to EU institutions. Through examining the wide-ranging levels of support, the authors s……続きを見る
This book, originally published in 1981, discusses the various welfare effects – including ai, debt, trade and labour flows - of the rise in oil prices and revenues which took place in the 1970s. Th……続きを見る
