Michael - International 1

Chinese society is plagued by many problems that have a direct impact on its current and future business and political environment-worker rights, product safety, Internet freedom, and the rule of la……続きを見る

"Beyond Borders, Beyond Risk" presents a comprehensive framework for navigating the complex landscape of international trade in 2025 and beyond. Drawing from three decades of experience, author Mich……続きを見る

The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsi……続きを見る

Öl, Gas, Wolkenkratzer, sündhaft teure Autos: Die Golfstaaten gelten als gesellschaftlich rückwärtsgewandte, aber wirtschaftlich extrem erfolgreiche Öl-Imperien. Doch die Scheichs planen bereits fie……続きを見る

Inhalt Wie unsere Herkunft das Denken, Fühlen und Handeln beeinflusst: Brandaktuell in Zeiten großer Migrationsbewegungen erhält der Leser auf gut verständliche und anregende Weise Einsichten darübe……続きを見る

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for t……続きを見る

This open access book examines the long-term impact of Christian missionaries in Zambia, and sub-Saharan Africa more generally, on education, health, and economic development. It examines how Christ……続きを見る

The revolutionary study of how the place where we grew up shapes the way we think, feel, and act-- with new dimensions and perspectives Based on research conducted in more than seventy countries ove……続きを見る

The WTO is one of the most important intergovernmental organizations in the world, yet the way in which it functions as an organization and the scope of its authority and power are still poorly unde……続きを見る

This new edition of bestselling textbook Introducing Property Valuation provides students with a comprehensive introduction to the concepts and methods of valuing real estate, helping them to progre……続きを見る

Thrive in the multicultural communities where you work and live People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a cul……続きを見る

“If you are interested in how Asia became an economic tiger, read The Miracle.” ーNew York Times An international bestseller, The Miracle by business journalist Michael Schuman offers a fascinating ……続きを見る

Originally published in 1989, this book is a clear and thorough guide to the workings and purpose of the futures markets. It begins by explaining the role of futures and options in agriculture and t……続きを見る

This book is a comprehensive guide for anyone looking to delve into the world of retail management using SAP S/4HANA Retail. It is crafted to facilitate a seamless transition for retail professional……続きを見る

This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales profe……続きを見る

An essential road map to modern Asia’s dynamic transition on the world stage from the foreign policy expert and author of There Goes the Neighbourhood. The world has never seen economic development ……続きを見る

Two Greek economic analysts explain the Greek financial crisis-from beginning to end. The first section of Greece: From Exit to Recovery? explores the lead up to to Greece's adoption of the euro. Au……続きを見る

This book provides insights into the hidden role of intuitive expertise in financial decision-making. The authors show and discuss how expertise combined with intuitive judgments positively affect d……続きを見る

Originally published in 1992, this study examines and analyses the role, planning and operation of international road hauliers based in the former East European countries. It outlines the problems t……続きを見る

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examine……続きを見る

Its high-level perspective on the global economy differentiates this introduction to international finance from other textbooks. Melvin and Norrbin provide essential information for those who seek e……続きを見る

Faced with increased levels of international competition and mounting budget deficits some developed, Western economies have responded by introducing trade restrictions. This book uses a comparative……続きを見る

In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, locat……続きを見る

Much has been said about the re-emergence of China to its historical position of eminence in the world economy, yet little is understood about the kind of economic system China is evolving. What are……続きを見る

"Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are to build a society that works for all of us. Rebec……続きを見る

This is the first comprehensive study by the world’s leading scholars about the political logic of the U.S.-China trade war that started during the Trump administration. The book is divided into thr……続きを見る

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitiv……続きを見る

The dramatic increase in minority- and female-owned companies continues to transform the business world while setting standards for those who follow. Thriving as a Minority-Owned Business in Corpora……続きを見る

Do you have the key to building a billion-dollar business in an emerging economy? The entrepreneurs in this book do. Unlocking Unicorns features diverse stories from successful billion-dollar startu……続きを見る

Do you have the key to building a billion-dollar business in an emerging economy? The entrepreneurs in this book do. Unlocking Unicorns features diverse stories from successful billion-dollar startu……続きを見る