Michael - Research 1

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This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topic……続きを見る

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. ……続きを見る

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly tak……続きを見る

Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More. From this book you will learn how to: Rank a website high……続きを見る

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition……続きを見る

Have you ever asked yourself, "Self, why is digital marketing so complex for public safety brands?" Digital marketing is made complex by two main factors. The intricacies marketing agencies create ……続きを見る

"You will never look at 'new ideas' the same way again." ーH. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc. "I would strongly suggest that all marketers read this book befo……続きを見る

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universit……続きを見る

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the……続きを見る

Everything you need to know about creating LGBTQ2+ inclusive workplace, from A to Z.What you aren’t doing about creating an LGBTQ2+ inclusive workplace is costing you more than might think. Every ye……続きを見る

A book isn’t going to end racism or inequity. But it can be a start.Birds of All Feathers is a timely call to action for employers, HR professionals, managers and employees to address diversity and ……続きを見る

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.……続きを見る

An Introductory Guide for Learning About Online Affiliate Marketing, Affiliate Marketing Blogs, Marketing Ideas, Affiliate Marketing for Beginners and Affiliate Programs 続きを見る

Medienwirkungen kompakt – angesichts der Differenzierung der Kanäle und Gattungen einerseits und der Themenvielfalt andererseits ein großes Anliegen in kleinem Format. Als Leitfaden dient – auch weg……続きを見る

How do you make choices that will lead you where you want to go? How can you make changes that will last? Will they be worth it? How do you make an impact, at least in your own immediate world, if n……続きを見る

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising ……続きを見る

Konsumrituale stellen ein randständiges Forschungsgebiet der (Konsum-)Soziologie dar, was insofern erstaunlich ist, als dass die Ritualforschung eine etablierte Größe in den Sozial- und Kommunikatio……続きを見る

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in ……続きを見る

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and ga……続きを見る

Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung. Trotz ihrer essentiellen ……続きを見る

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows ……続きを見る

Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-relate……続きを見る

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Ka……続きを見る

One of the key determinants of success for today’s high-technology companies is product strategyーand this guide continues to be the only book on product strategy written specifically for the 21st c……続きを見る

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fre……続きを見る

The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? ……続きを見る

From this book, you will find how to: Engaging your audience with communication You will learn all about Facebook for local business, the most powerful way to grow your local business using Faceboo……続きを見る

If you want to turn your business or personal blog into a money making machine, then keep reading! Blogging could be the secret weapon in your arsenal to defeat your competitors once and for all. In……続きを見る

If you want to learn how to start a profitable online business, then keep reading! Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities prov……続きを見る