Marketing Lessons from Food: Understanding Neolocalism and Its Business Implications
By Mohammad Zaripour
What can your favorite taco stand teach you about marketing? Turns out, a lot. In Marketing ……続きを見る
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.
The book begins its approach with a literature……続きを見る
