Crystallizing Public Opinion explores the powerful forces behind mass persuasion, how ideas spread, how beliefs are influenced, and how leaders, media, and institutions shape the thinking of society……続きを見る
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.
It provides an in-depth introduction to the history of s……続きを見る
The essential guide to protecting and managing the professional reputation of both yourself and your organization.
In the volatile landscape of social media and viral news, professional reputations ……続きを見る
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.
Divided into three sections, each focusing on key components of persuas……続きを見る
Dieses Buch erkundet, wie erfolgreiche Marken Gemeinschaft als zentrales Fundament nachhaltiger Kundenbindung verstehen. Es zeigt, dass echte Loyalität nicht durch Marketingmechaniken entsteht, sond……続きを見る
著者：Fiona Green
出版社： Taylor & Francis
発売日： 2026年04月13日
Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value.
In the multi-billion-dollar sports industr……続きを見る
The definitive textbook for planning, managing and delivering successful events in a dynamic industry.
Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensiv……続きを見る
Dieses Buch untersucht die Spannungen zwischen emotionaler Reaktivität und strategischer Professionalität in herausfordernden Kundenbeziehungen. Es analysiert, warum vermeintlich "schwierige" Kunden……続きを見る
Dieses Buch erforscht die Mechanismen digitaler Reputationskrisen und warum reaktive Kommunikation systematisch scheitert. Es untersucht, wie Unternehmen durch präventive Strukturen – transparente K……続きを見る
Diante da crescente expectativa da sociedade por atitudes mais humanas, inclusivas e sustentáveis, tornou-se crucial que as organizações integrem a sustentabilidade como um propósito corporativo est……続きを見る
Build a Profitable Talent & PR Business for the Creator Economy is a practical, future-focused guide for entrepreneurs, managers, agencies, and media professionals who want to build a scalable talen……続きを見る
When teams stall, misalign, or drift in circles, the root cause is almost always the same: unclear decisions. Clarity at the Speed of Action delivers a powerful communication system designed to remo……続きを見る
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.
Strategic CEO ……続きを見る
Networking ist für viele eine Qual: Smalltalk fällt schwer, Networking-Events lösen Angst aus, echte Beziehungen entstehen nicht. Dieses Buch zeigt Ihnen, wie Sie Networking authentisch, entspannt u……続きを見る
Society glorifies noise, performance, and charisma. But leadership isn’t performanceーit’s influence. And influence begins in the mind, not the microphone. In a world suffering from “attention fatig……続きを見る
Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.
Key updates to the second edition include the use of art……続きを見る
Do you ever freeze up before speaking? Heart racing, palms sweaty, words trapped in your mind while everyone else seems perfectly at ease? You're not alone ー and the good news is, you can change it……続きを見る
Reimaginar el poder de la comunicación, de Amanda Berenstein y Johanna Palacio, analiza el papel estratégico de la comunicación en un entorno caracterizado por la inmediatez, la digitalización y el ……続きを見る
El Arte del Protocolo: Una Sinfonía de Ideas y Perspectivas es una obra coral que reúne las voces, reflexiones y saberes de 22 académicos e investigadores provenientes de Argentina, Brasil, Chile, C……続きを見る
Nonostante la rivista Life lo abbia inserito tra i 100 statunitensi più influenti del Novecento, Edward L. Bernays (1891-1995) non è noto al grande pubblico come ci si aspetterebbe. Annoverato tra g……続きを見る
A modern guide to the evolving world of Public Relations.
Mastering the Message distils years of hands-on experience in Public Relations, offering a dynamic exploration of how the field has evolved ……続きを見る
Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These fi……続きを見る
In today’s competitive startup world, it’s not just your product that investors and customers buy intoーit’s you. A powerful personal brand is no longer optional for founders; it’s the difference be……続きを見る
Depuis vingt ans Yvan Aymon accompagne les responsables de la promotion territoriale dans la mise en place de stratégies de marques en Suisse, en France et en Belgique. De chacune de ses expériences……続きを見る
WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Soc……続きを見る
著者：Mohsin Abbas
出版社： PublishDrive
発売日： 2025年08月12日
This ebook is a refreshing approach to networking that prioritizes authenticity over awkward sales pitches. The Art of Subtle Networking teaches you how to build meaningful, lasting relationships th……続きを見る
An invaluable resource for shaping policies that resonate with the public and benefit democratic practices
Democracy may be widespread, but its vitality is under siege. Public trust in governments a……続きを見る
Transparency and Public Participation for Radioactive Waste Management in Europe investigates how the pillars of the Aarhus Convention, and a broader understanding of transparency by Civil Society (……続きを見る
Exploring the Role of Accountability in Goal Achievement examines the impact of accountability structures on success. The book explains how having clear accountability partners or systems in place c……続きを見る
Building Financial Resilience Strategies for Improving Financial Stability and AdaptabilityBuilding Financial Resilience is an essential guide designed to help you develop the skills, mindset, and s……続きを見る
