There comes a point in every professional's journey where survival becomes more important than success. For meーPaulーit wasn't because I lacked experience or education. It was because I stepped int……続きを見る
The foundational and wildly popular go-to resource for influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research, new insights,……続きを見る
How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).
Most of the truly wealthy in the United States don……続きを見る
Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.
From viral le……続きを見る
STEP BEYOND THE ENVELOPE AND UNLOCK EXTRAORDINARY WEALTH
Have you ever wondered how a small, unassuming piece of mail could spark fortunes beyond imagination? How everyday hopefuls turned unremarkab……続きを見る
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how you……続きを見る
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.
Each day, millions of consumers venture online to search and exchange pr……続きを見る
How to Win a Merchant Dispute or Fraudulent Chargeback Case features ways to deal with disputes from customers and clients about products and services and what to do about fraudulent credit card cha……続きを見る
What makes a society innovative?
Tracing the story of five great civilizations, from ancient Egypt, Greece and Rome, to the Middle East, Europe, the United States and China, this book will tell you.……続きを見る
著者：Aaron Ahuvia, PhD
出版社： Little, Brown and Company
発売日： 2022年07月19日
An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with thingsーdrawing on cutting-edge findings from the fields of psychology, neuros……続きを見る
To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavio……続きを見る
"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." ーKeith Reinhard, chairman emeritus of D……続きを見る
Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.
Economic agents all over the world are trying to maximize their retur……続きを見る
This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution.
Over the next……続きを見る
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). C……続きを見る
We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying ……続きを見る
Selling in the 21st century is a whole new game. Every day you face educated and skeptical buyers who are tired of traditional sales techniques and tricks. A whole new playbook is needed to focus on……続きを見る
If only more of us had read these and followed the suggestions to be a wise shopper or consumer wise… perhaps we’d be better off today….
These articles amazingly hold a lot of merit today.
How to be……続きを見る
If only more of us had read these many years ago and followed the suggestions to be consumer wise, perhaps we’d be better off today.
How to be money wise, save money, make wise purchases and more.
I……続きを見る
