In "How Department Stores Are Carried On," W. B. Phillips provides a thorough examination of the operational intricacies of department stores in the early 20th century. Through a meticulous blend of……続きを見る
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating ……続きを見る
A book unlike any other customer service guide, Willie’s Way translates Willie’s common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and exp……続きを見る
Will your business relationships suffer or be saved by your ability to communicate?
Like it or not, professional relationships are impacted - positively or negatively - by the ability to communicate……続きを見る
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each ……続きを見る
Behavioural Economics and Terrorism can be used as a guide to help us think about thinking and, in doing so, to appreciate the deep quirkiness of human behaviour. Each day, people draw on their unde……続きを見る
The First How-To Strategy Guide to Transmedia Storytelling
“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her g……続きを見る
