Ren - International 1

Esta obra se divide en dos, la primer parte hace un recorrido por las teorías que explican las motivaciones y proceso de internacionalización de empresas con origen en tres grupos de países: desarro……続きを見る

Geoeconomía estratégica revela cómo los factores económicos moldean las dinámicas del poder global y regional con un estilo entretenido y riguroso en el que se analizan 65 casos de estudio reales qu……続きを見る

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online……続きを見る

"The bible of coaching guides ... No other book gives you the tools, the skills, and the fundamentals needed to succeed in these delicate relationships." - Stephen R. Covey, author of The 7 Habits o……続きを見る

This book focuses on the intersection of climate change and agriculture, specifically addressing how climate variability and change impact agricultural systems in Venezuela. The main topics include ……続きを見る

Amplify Your Impact, Lead Confidently, Communicate Clearly and Connect Across Cultures Do you want to become a global leader in the next twelve months? You are an ambitious senior manager, who knows……続きを見る

Corporate governance brings transparency to corporate decision-making, however more research is needed into the rationale for the diffusion of governance codes to developing countries. This book exp……続きを見る

Extremely useful to newcomers and old china hands alike, this Chinese business guide explains how Chinese history and classical literature play a huge role in negotiating in China. Negotiating a dea……続きを見る

The present pandemic is perhaps the single most important event of our lives. It will shape our world in unimaginable ways. I wrote this book in the hope that it may help entrepreneurs like you and ……続きを見る

"B2B Sales in Europe: Win more Yes from the Buyers. A No-Fluff Field Notes" is a hands-on guide that flips the sales perspective and immerses readers into the mindsets of the corporate buyer. Drawin……続きを見る

Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the……続きを見る

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian bu……続きを見る

Organisations économiques mais aussi actrices dans la cité, les entreprises structurent la vie des sociétés au plan national et international. Confrontées à la compétition mondiale, à la transformat……続きを見る

Imagina que tu marca no solo es conocida, sino amada. Que hay personas que la recomiendan con pasión, no porque les pagues, sino porque realmente creen en lo que ofreces. Que cada vez que alguien me……続きを見る

Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, an……続きを見る

He graduated from the University of North Dakota in 1979 and passed the Certified Public Accountant exam at age 22. He cut his teeth working for Fortune 500 companies and founded his own CPA practic……続きを見る

"Strike hard, retreat, seize a position, reject compromise, and strike again."ーThese are common negotiating tactics in a country with a long history of strategic philosophy. Negotiating a deal in C……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: Relacionar entre si la información proveniente ……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: - Aplicar técnicas de recogida de información, ……続きを見る

Covering Institutionalist, Post-Keynesian, Marxist, and Feminist perspectives, Heterodox Economics of Military Spending provides a comprehensive analysis of the effect of military expenditures on th……続きを見る

En sus páginas no encontrarás clichés ni fórmulas mágicas, porque aquí el enfoque no está en seguir reglas, sino en romperlas. Cada capítulo está diseñado para llevarte de la mano a través de los pr……続きを見る

Are you ready to take your business to the next level? "Savage Marketing" is not just another sales book, it is a practical and powerful guide that will show you how to play in the big leagues of ma……続きを見る

In its pages you won't find clichés or magic formulas, because here the focus is not on following rules, but on breaking them. Each chapter is designed to take you by the hand through the principles……続きを見る

¿Te has preguntado alguna vez cómo las grandes empresas logran predecir nuestras necesidades antes de que nosotros mismos las sepamos? ¿Cómo saben exactamente qué tipo de anuncios mostrarnos o cuánd……続きを見る

Imagine having in your hands a practical guide that not only explains how influencer marketing works, but takes you by the hand every step of the way to create truly effective and authentic campaign……続きを見る

Imagina tener en tus manos una guía práctica que no solo te explica cómo funciona el marketing de influencers, sino que te lleva de la mano en cada paso para crear campañas realmente efectivas y aut……続きを見る

The ability of countries to promote and protect their domestic industries in the face of stiff global competition is an important consideration in any trading agreement. Member states of the World T……続きを見る

Formerly rooted firmly in the domain of anthropology, the topic of culture has shifted over the last thirty-five years to become an important component of business and management as organisations ha……続きを見る

This book considers the efficacy of transitional justice mechanisms in response to corporate human rights abuses. Corporations and other business enterprises often operate in countries affected by c……続きを見る

Few nations have internationalized their business operations as successfully as the Swedes. This book, first published in 1989, looks at the process in detail, examining the international operations……続きを見る