SJ - Consumer Behaviour 1

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2000s with the launch of “nudge units” and departments in government. Its use a……続きを見る

Autour des années 2000, avec l’émergence de la Chine, le futur est devenu en 20 ans un monde exotique à découvrir, un monde instable, sans point de repère évident et pour lequel les outils disciplin……続きを見る

How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don……続きを見る

Risk is an ever-present feature of life in a complex world, and it is important for societies to manage it in a just and efficient manner. One way to reduce risk is to assign responsibility for the ……続きを見る

Over the past two decades, experimental economics has moved from a fringe activity to become a standard tool for empirical research. With experimental economics now regarded as part of the basic too……続きを見る

This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to c……続きを見る

Describes the decisions that led to the success of 16 software companies. The decisions are illustrated in detail, providing entrepreneurs with insights into what it takes to make a decision that ca……続きを見る

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and publ……続きを見る

YRS Jerzy offers a review and guide to the Ugly Gang Festival, called The Ultimate Ugly Gang Festival Guide. The book is geared towards the aspiring artist and entertainment mogul. This book include……続きを見る

This book explores the insights that can be gained by looking at the criminal justice system from an economic point of view. It provides an economic analysis of the institutional structure and funct……続きを見る

Hail to the New True Kings of Sneakers: Michael Jordan's Sneaker Empire, Lebron James and Kevin Durant's Growning Empire... Focus on Lebron James! Who is Lebron James? King on and off the court? Mo……続きを見る

Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture. Economic agents all over the world are trying to maximize their retur……続きを見る

Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradict……続きを見る