William - Consumer Behaviour 1

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post). Most of the truly wealthy in the United States do……続きを見る

Discover the Hidden Triggers That Influence Your Every Purchase Ever walked out of a store with something you didn't intend to buy? "Buyer Beware: Secrets of Subconscious Sales Strategies" takes you……続きを見る

Microhistory is a technique that has been used effectively by writers of both fiction and nonfiction. It enables the author to cut through the complexities of large swaths of history by focusing on ……続きを見る

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teór……続きを見る

This book provides a vivid examination of the issue of consumer inequality in Americaーone of society's most under-discussed and critical issuesーthrough the evaluation of real-life cases, the trend……続きを見る

As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subcon……続きを見る

Metaphors, moral panics, folk devils, Jack Valenti, Joseph Schumpeter, John Maynard Keynes, predictable irrationality, and free market fundamentalism are a few of the topics covered in this lively, ……続きを見る

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marke……続きを見る

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a 'chief happiness officer'? What can ……続きを見る

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstand……続きを見る

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

A clear and concise roadmap for ethical business behavior using commonsense moral principles Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business ……続きを見る

Customer Loyalty Isn't EnoughーGrow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Ba……続きを見る

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convi……続きを見る