Xander - Consumer Behaviour 1

In a world where corporations and policymakers shape economic landscapes, Modern Boycotting: Reclaiming Economic Power by Robert D. Alexander-Jordan provides a blueprint for strategic economic resis……続きを見る

'An underground hit' – Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' – Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st C……続きを見る

The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for r……続きを見る

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The princ……続きを見る

This volume explores and engages with the key thinkers and ideas of the Austrian School of economics to better understand how individuals coordinate their separate interests in a peaceful and produc……続きを見る

Angesichts einer weiter fortschreitenden Homogenisierung von Produkt- und Servicemerkmalen wird es für Unternehmen immer wichtiger, sich über ein ganzheitliches Kundenerlebnis zu differenzieren. Dah……続きを見る

IZA World of Labor distils and condenses the best thinking and research on labor economic issues to enable decision-makers make better informed policy decisions. Written by well-known labor economis……続きを見る

Customer Loyalty Isn't EnoughーGrow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Ba……続きを見る

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platfo……続きを見る