Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyon……続きを見る
A presente obra representa algo ímpar no mercado editorial relativo à literatura acadêmica sobre procedimentos, métodos e técnicas de pesquisa: ela é a primeira obra publicada no Brasil sobre pesqui……続きを見る
An introduction to work and society for undergraduate and postgraduate students. This new text brings together international experts on work and employment from a range of disciplines to debate key ……続きを見る
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from bo……続きを見る
