Strategic and Ethical Integration of AI in Hospitals explores the transformative role of artificial intelligence (AI) in modern healthcare. It examines the adoption, implementation, and regulation o……続きを見る
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional……続きを見る
Kitapta; Türkiye'de önemi yeni anlaşılmaya başlanan Kamu Diplomasisinin bileşenleri, gereklilikleri, dünya ülkelerindeki uygulamaları ve Türkiye'deki durumunu çok geniş bir yelpazede irdelemiştir. K……続きを見る
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corpor……続きを見る
Grappling with ethical issues is a daily challenge for those working in organizations that deliver public services. Such services are delivered through an often bewildering range of agencies and ami……続きを見る
A business’s greatest asset is the collective experience of its employees. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in les……続きを見る
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from bo……続きを見る
