aya*** - Consumer Behaviour 1

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

**"A rare combination of beautiful storytelling, cognitive science and wholehearted wisdom" Brené Brown "The book we all need when life knocks us sideways" Mel Robbins "I loved The Other Side of Cha……続きを見る

This ambitious book is the first to present a theoretical framework for a unified analysis of both behavioral and traditional economics. It explores the ultimate factors from an evolutionary perspec……続きを見る

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhalti……続きを見る

This book analyzes consumption patterns in Asian countries that are at different stages of economic development and highlights the similarities and disparities of consumption patterns across countri……続きを見る

Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed her……続きを見る

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable reader……続きを見る

The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success.……続きを見る

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic chang……続きを見る

Discover How To Unravel The Mysteries Of Google To Make Tremendous Wealth Faster & More Efficiently With Google's Powerful Online Tools, Services & Applications! As the marketplace moves from physic……続きを見る

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fa……続きを見る

Behavioral science research is a systematic, controlled, empirical and critical investigation of hypothetical propositions about the presumed relations among behavioral phenomena. Management Researc……続きを見る

Assesses to what extent increased international cooperation could help selected financial centres in Europe respond to the future risks and opportunities facing them. The book identifies challenges ……続きを見る

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human–place interactions and human–place relationships. Sense of place, also referred to as place attachm……続きを見る

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle Eastーhome to most of the world’s internet usersーand discovers that what they……続きを見る