Dieses Buch bietet eine umfassende Anleitung zur agilen und kollaborativen Markenpositionierung mit dem New Brand Sprint. Es behandelt die historische Entwicklung der Markenpositionierung, moderne A……続きを見る
Ready to boost your car sales, connect with more customers, and close deals like a pro?
"Close the Deal" is A Complete Automotive Sales Training System designed specifically for automotive professio……続きを見る
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
Since t……続きを見る
"Mastering Sales Management" is a Complete Sales Management Training System. Translatable Sales Management Principles: While focused on the automotive industry, the core principles and tools present……続きを見る
El escenarioShein, el ecommerce chino de la moda, fundado en 2008, ha desafiado desde su nacimiento a los grandes gigantes del sector. Sus grandes competidores, Inditex a la cabeza, han sido sus gra……続きを見る
Strengthen your understanding of the principles of marketing management with this bestselling text.
Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead ……続きを見る
Drittanbietercookies ermöglichen Vermarktern eine fundierte Kampagnenanalyse und Zielgruppenbestimmung. Welche Auswirkungen hat der Wegfall von Cookies auf sie? Das essential beschreibt zunächst Coo……続きを見る
Un concepto disruptivo de liderazgo llega a tus manos. El LÍDER Accountability PARTNER es un libro único en su estilo que aborda, por primera vez en español, la explicación del concepto «accountabil……続きを見る
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface bet……続きを見る
著者：Kim Garst
出版社： Morgan James Publishing
発売日： 2019年09月10日
The acclaimed business strategist and media expert teaches you the secret to transforming a social media presence into a loyal and growing customer base.
Social media has radically changed the way p……続きを見る
Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in t……続きを見る
Affiliate marketing, which is also called "passive income" online, is one of the best ways to make "passive money."
But where do you see affiliate marketing going from here? Is it developing quickly……続きを見る
Markenführung muss heute holistisch verstanden und umgesetzt werden. Der B*canvas 2.0, welcher die Grundidee und Methodik des Business Canvas nach Osterwalder und Pigneuer auf den Markenbereich über……続きを見る
Die Marke steht mehr denn je im Mittelpunkt des Interesses der Marketingwissenschaft und der Marketingpraxis, denn Marken steuern zunehmend das Verhalten von Konsumenten. Dieses Lehrbuch vermittelt ……続きを見る
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most……続きを見る
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.
There……続きを見る
Devler göründükleri kadar güçlü değildir.Adını, kutsal metinlerde de söz edilen meşhur düellodan alan Davut ve Golyat, sıradan insanlarla devlerin kadim mücadelesine dair bir kitap. "Dev" ile kasted……続きを見る
Bazı insanlar neden başkalarından daha başarılı olur?
Başarılı insanlar hakkında anlatılan bir hikaye vardır; onların zeki ve hırslı oldukları söylenir. Outliers’te Malcolm Gladwell başarının gerçek……続きを見る
An emergent approach to organizational strategy making assumptions that few organizations actually realize the goal of deliberative, top-down strategic planning, and that effective strategy making o……続きを見る
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultur……続きを見る
Malcolm Gladwell, son on yılda dünyamızı ve kendimizi anlama şeklimizi radikal bir şekilde değiştiren üç kitap yazdı: Tipping Point; Blink ve Outliers. Şimdi de yine son on yıl içerisinde The New Yo……続きを見る
Management training helps sales managers realize they are the key to their own success. Because many managers rarely receive any formal training subsequent to assuming their position, this book expl……続きを見る
Selling skills are learned, not inherited. Ask For The Order! is a sales course that will help greatly improve your sales performance. Sales people are just like professional athletes, and from time……続きを見る
The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA an……続きを見る
Hogyan tudta lóvá tenni Fidel Castro a CIA-t egy egész emberöltőn át?
Lehet, hogy amire a vígjátéksorozatok tanítanak, hazugság?
A szem mégsem a lélek tükre?
Sokszor, sajnos, hibás eszközökkel és st……続きを見る
Being a successful author requires more than just writing a great book. In the modern world of indie publishing, getting readers to buy your book takes marketing savvy.
In this WMG Writer’s Guide Bu……続きを見る
As the modern publishing industry continues to evolve, writers look for help to navigate the changing landscape.
In this WMG Writer’s Guide Bundle on the Industry, New York Times bestselling authors……続きを見る
Making the wrong decisions on the business side of publishing can destroy a writer’s career.
In this WMG Writer’s Guide Bundle on Business, New York Times bestselling authors and renowned business b……続きを見る
Management training helps sales managers realize they are the key to their own success. Because many managers rarely receive any formal training subsequent to assuming their position, this book expl……続きを見る
