mai - Consumer Behaviour 1

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る

Et si Amazon vendait en France des médicaments sur son site internet ? Le géant américain de l'e-commerce semble préparait une offensive mondiale pour devenir un acteur majeur de la vente de médicam……続きを見る

Met een antropologisch en filosofisch gevormde blik kijkt Ton Lemaire In Tegen de tijd naar allerlei aspecten van onze cultuur en maatschappij, zoals economie en ecologie, religie en zingeving. In z……続きを見る

Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look……続きを見る

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decision……続きを見る

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic an……続きを見る