This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the b……続きを見る
In the Kenyan financial sector, debt collection has long been synonymous with fear. From the relentless "shame-calling" of digital lenders to the heavy-handed tactics of traditional auctioneers, the……続きを見る
著者：Carolyn Mair
出版社： Taylor & Francis
発売日： 2024年12月30日
How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?
The Psychology of Fashion offers an up-to-……続きを見る
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The busines……続きを見る
Et si Amazon vendait en France des médicaments sur son site internet ? Le géant américain de l'e-commerce semble préparait une offensive mondiale pour devenir un acteur majeur de la vente de médicam……続きを見る
著者：Dominika Maison
出版社： Springer International Publishing
発売日： 2019年03月22日
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic an……続きを見る
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る
Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look……続きを見る
