rie - Consumer Behaviour 1

The articulation between the social and solidarity-based economy (SSE) and territory is not self-evident. For the contributions to this volume, the challenge was one of disentangling these interrela……続きを見る

What are the factors that govern our food choices at the beginning of the 21st century? Obvious answers to this question would point to social and cultural habits, but the issue is far more complex ……続きを見る

POUCOS TEMAS GERAM TRANSFORMAÇÕES TÃO SIGNIFICATIVAS QUANTO A ECONOMIA COMPORTAMENTAL Compreender seus conceitos é como ser levado diante de um espelho, onde poderemos reconhecer nossas característi……続きを見る

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational “A marvelous book that is both thought provoking and highl……続きを見る

Not all SaaS products are built the sameーand not all of them succeed. The difference? Knowing exactly where your product fits in your customer’s life. Is your SaaS a Painkiller, solving an urgent a……続きを見る

Dieses essential bietet wissenschaftlich fundierte Modelle und Werkzeuge für gute Finanzentscheidungen. Ob Hauskauf, Nachfolgeregelung oder Sparpläne: Viele Finanzentscheidungen werden mit dem Verst……続きを見る

Nach den ersten Schritten im Optionshandel stellt sich die Frage, wie sich erlerntes Wissen ausbauen und profitabel umsetzen lässt. Hierbei ist ein tieferer Einstieg in Themen wie Volatilität, Riski……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent ……続きを見る

Dieses Buch liefert einen Einblick in die theoretischen Grundlagen des minimalistischen Konsums. Durch die Analyse von 20 Tiefeninterviews mit Minimalisten und die Integration neuester wissenschaftl……続きを見る

"Marketing is About Forcing People to Buy the Product" delves into the provocative and often contentious realm of modern marketing practices. In this insightful exploration, the book challenges conv……続きを見る

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try a……続きを見る

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjectiv……続きを見る

This book provides a vivid examination of the issue of consumer inequality in Americaーone of society's most under-discussed and critical issuesーthrough the evaluation of real-life cases, the trend……続きを見る

Balancing psychological, conceptual and historical analyses with examples drawn from popular culture and mass media, Rami Gabriel traces the ways in which beliefs about the self – including dualism,……続きを見る

Dieses Buch zeigt Schritt für Schritt, wie Sie einen professionellen Onlinefragebogen erstellen und ins Feld bringen. Onlinefragebögen gehören als Tool für empirische Untersuchungen mittlerweile zu ……続きを見る

This book explores the interplay between financial markets, economic systems, and society. Through introducing the concept of autopoiesis, based on the newly conceived Autopoietic Market Hypothesis,……続きを見る

Hawk Wisdom is about how to have self-defense in the marketplace where the stories told reveal the most likely outcome of a transaction. Conditions of trade, good or bad, are often unknowingly revea……続きを見る

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just ……続きを見る

It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade……続きを見る

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each ……続きを見る

We know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their c……続きを見る

Are you tired of owing? Are you tired of living pay check to pay check? Do you want a better future for your family? Do you believe in God's principle, owe no man nothing but to love them? Do you be……続きを見る

‘The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most impor……続きを見る

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. ……続きを見る

It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboar……続きを見る

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Br……続きを見る

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements ……続きを見る