This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors ……続きを見る
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る
Henrik Sattler erklärt praxisnah und wissenschaftlich fundiert, wie Marken finanziell bewertet werden sollten. Wer eine Marke kaufen, eine Markenlizenz erwerben oder den Erfolg einer Markenkampagne ……続きを見る
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for exami……続きを見る
