ＡＮＮＡ - Consumer Behaviour 1

Hawk Wisdom is about how to have self-defense in the marketplace where the stories told reveal the most likely outcome of a transaction. Conditions of trade, good or bad, are often unknowingly revea……続きを見る

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions? As millions of consumers carry on unaware, powerful……続きを見る

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provid……続きを見る

Nach den ersten Schritten im Optionshandel stellt sich die Frage, wie sich erlerntes Wissen ausbauen und profitabel umsetzen lässt. Hierbei ist ein tieferer Einstieg in Themen wie Volatilität, Riski……続きを見る

Una brillante radiografía de las dinámicas laborales en el sector del turismo El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es ho……続きを見る

Poco più di un decennio è passato dalla crisi del 2008, un cataclisma che ha cambiato profondamente i consumi delle famiglie, ed eccoci di nuovo. Proprio mentre ci stavamo assestando su nuovi abitud……続きを見る

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of……続きを見る

Il boom dell’e-commerce e la rivincita dei negozi di vicinato. Il crollo delle vendite dei prodotti di lusso e la crescita vertiginosa di disinfettanti e mascherine. Il delivery di quasi tutto: cibo……続きを見る

Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. ……続きを見る

Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging is……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

Part 2: Know Your Customer, Stupid - 43 Mistakes Businesses Make. The UK's no.1 business expert is back with his most forthright and hard-hitting ideas yet! Duncan's razor-sharp advice will immediat……続きを見る

Leading authors within organization studies and also from broader social science disciplines present the state of the art in the rapidly developing field of psychosocial approaches to organization s……続きを見る

Sorbet is the largest beauty franchise business in Africa. In just twelve years the business has gone from being mistaken for an ice-cream shop to being a household name across South Africa. In 2018……続きを見る

While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 194……続きを見る

The subject of this book explains the social framework of consumer rights and legal framework of protecting consumer rights that has evolved in India over the last three decades. It also explains th……続きを見る

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the cus……続きを見る

The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success.……続きを見る

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a susta……続きを見る

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatica……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food. What is it about the British and food? We just don’t get it, do……続きを見る

A majority of British children mainly eat processed and junk food. Award-winning food writer Joanna Blythman takes a controversial look at this curious phenomenon and offers parents practical tips o……続きを見る

An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. Did you know… Almost 50% of supermarket fruit and ……続きを見る

The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product di……続きを見る

The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product di……続きを見る

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatica……続きを見る