著者：Anna Bianchi
出版社： Taylor & Francis
発売日： 2020年12月11日
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provid……続きを見る
How long does it take to buy a loaf of bread? A pair of shoes? A car?
These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stop……続きを見る
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in……続きを見る
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in ver……続きを見る
Il libro vuole essere un manuale specifico e adatto all'impresa locale. Comprensibilie ed utilizzabile quotidianamente.
Offre un'analisi del marketing focalizzata all'attenzione della comunicazione ……続きを見る
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for exami……続きを見る
著者：Ryan Flannagan
出版社： Nuanced Media LLC
発売日： 2019年03月11日
Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with i……続きを見る
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by N……続きを見る
This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the Caribbean social sector. In addressing the conceptual ambiguities from an academic an……続きを見る
Il lato pubblicitario degli scrittori italiani
Non pochi, illustri e insospettabili sono gli scrittori che hanno firmato annunci per la pubblicità. E ancor più quelli che hanno partecipato alla cost……続きを見る
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the cus……続きを見る
You can write messages that sell.
Without writing a word.
Winning messages don’t come from your company's boardroom. They don’t come from the Muse. Or from some dusty corner of your mind. Or from st……続きを見る
The construction of Eurasia is a challenge for analysts due to its rapid progress from a Europe Asia Meeting (ASEM, 1996+) to a Eurasian Economic Union (EAEU, 2015+), an applied cross-continental La……続きを見る
