MB - Research 1

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a……続きを見る

Un guide pratique et accessible pour comprendre la théorie de la Gestalt Avis à tous les férus de communication : les formes créent du sens et véhiculent naturellement un message ! Forts de cette ré……続きを見る

Inflection Points-Risk Readiness & Failure Fearless! Asks and answers the question “are their common denominators in career decision making between and among senior citizens, veterans entering the c……続きを見る

Warren Lamb’s latest publication for Brechin Books is a distillation of his life’s work. A Framework for Understanding Movement: My Seven Creative Concepts explains his development of all that he le……続きを見る

As former Director of Research and a founding member of the Executive Board of the International Monetary Fund, Jacques J. Polak has advised theoreticians and policymakers worldwide. This collection……続きを見る

Thank you for your interest in this booklet. The "The Basics" series, is a series of booklets designed to help you get the basics or foundations about a subject. Time is one of our most precious res……続きを見る

De Gestalttheorie heeft nog vele andere namen: Gestaltpsychologie, vormpsychologie of vorm- en inhoudstheorie. Het wordt gebruikt op het gebied van psychologie, onderwijs, menselijke diensten, manag……続きを見る

La teoria della Gestalt ha molti altri nomi: Psicologia della Gestalt, psicologia della forma o teoria della forma e del contenuto. Viene utilizzato nei campi della psicologia, dell'educazione, dei ……続きを見る

A teoria da Gestalt tem muitos outros nomes: Psicologia da gestalt, psicologia da forma ou teoria da forma e do conteúdo. É utilizado nos campos da psicologia, educação, serviços humanos, gestão, in……続きを見る

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collec……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular pressーdue in large part to the work of IDEO, a leading design firm, and it……続きを見る

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about pe……続きを見る

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers an……続きを見る

Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house marketing is critical. In this guide, B……続きを見る

Dieses Buch gibt einen Überblick über die drei zentralen Phasen der Globalisierung in der Moderne: 16. bis 18. Jahrhundert, zweite Hälfte des 19. Jahrhunderts bis zum Ersten Weltkrieg und zweite Häl……続きを見る

Thank you for your interest in this booklet. The "The Basics" series, is a series of booklets designed to help you get the basics or foundations about a subject. Time is one of our most precious res……続きを見る

Thank you for your interest in this booklet. The "The Basics" series, is a series of booklets designed to help you get the basics or foundations about a subject. Time is one of our most precious res……続きを見る

La proporción de personas que construyen su propia identidad a partir de un empleo es cada vez menor. Los crecientes conflictos en los ámbitos laborales no son producto de un “choque” generacional, ……続きを見る

There is no such thing as an easy sale. However, selling to an existing customerーwhether by refreshing an old product or introducing a new and different productーis often easier, faster, and return……続きを見る

This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the Caribbean social sector. In addressing the conceptual ambiguities from an academic an……続きを見る

Teoria Gestalt ma wiele innych nazw: Psychologia Gestalt, psychologia formy lub teoria formy i treści. Wykorzystywany jest w dziedzinach psychologii, edukacji, usług ludzkich, zarządzania, przemysłu……続きを見る

Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous,……続きを見る