ＡＮＮＡ - Sales & Selling 1

This book explores the basic traits of inter-organizational networks, examining the interplay between structure, dynamics, and performance from a governance perspective. The book assumes a novel the……続きを見る

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, ag……続きを見る

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being t……続きを見る

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provid……続きを見る

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Dieses Buch befasst sich mit dem B2B-Softwarekauf, den relevanten Buyer Personas, den kaufbezogenen digitalen Interaktionen und deren Knotenpunkten („Hubs“). Die Autorin präsentiert eigene Forschung……続きを見る

Financial management encompasses a set of complex activities that should be performed by a professional financial manager. Some financial decisions are riskier than others, and as such can result in……続きを見る

This book exposes two inspiring research categories: digitization and trust. Digitization is a phenomenon that dynamically modifies the modern world in almost every area. Modern technologies, artifi……続きを見る

This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory ……続きを見る

What is the future of libraries? This question is frequently posed, with widespread research into the social and economic impact of libraries. Newspapers play an important role in forming public per……続きを見る

Where should you start if you are faced with massive systemic challenges or want to cultivate a shift towards sustainability in global systems? Where are the leverage points for systemic change? Thi……続きを見る

The right to do business in Russia is granted by the Constitution of the Russian Federation, which states that everyone shall have the right to freely use his or her abilities and property for entre……続きを見る

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of……続きを見る

Die Gestaltung von überlegenen Kundenbeziehungen bildet heutzutage den Ausgangspunkt für wirtschaftlichen Erfolg und langfristiges Wachstum von Unternehmen. Neben dem Kaufverhalten können Kunden Wer……続きを見る

The Responsible Investor is a practical introductory guide for private as well as institutional investors and financiers interested in environmental, social and governance (ESG) issues. The authors ……続きを見る

Anna Riedel und Daniel Michelis führen in die Grundlagen des Marketing ein und verknüpfen die klassischen Ansätze mit den Entwicklungen im Bereich digitaler Informations- und Kommunikationstechnolog……続きを見る

This book analyses the complex relationship between the private sector, UK official development assistance (ODA) and poverty alleviation in sub-Saharan Africa. In recent years, the private sector ha……続きを見る

Despite the development of innovative approaches to strengthen accountability and the quality of integrated reporting disclosures, stakeholders are increasingly demanding more objective and unambigu……続きを見る

As it turns out, deciding that you want to leave the corporate 9 to 5 is only the beginning. It's a massive step, and requires a lot of courage and commitment, but it is just the very first step. In……続きを見る

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework. Th……続きを見る

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises*. Managing Customer Relationships Using Customer Care T……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

Every presentation you makeーwhether to 6 or 6,000ーis an opportunity to advance your ideas and your career! Speak with Confidence! gives you the tools and techniques you need to make the most of th……続きを見る

Have you ever heard or read the phrase “multiple streams of income” before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one wa……続きを見る

Are you one of the 16 million Americans working as a sales professional? Are you a small business owner, consultant, doctor, lawyer, or other business professional who must sell your services and pr……続きを見る

This e-book is absolutely teeming with information about selling clothing on eBay. Whether you're a veteran seller looking to branch out into clothing or a newbie seller wondering where to even begi……続きを見る

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a ve……続きを見る

Die Autoren präsentieren Management-Ansätze und die Geschäftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewählter Case-Studies traditioneller Medienunternehmen, Creative-Med……続きを見る

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional……続きを見る

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The L……続きを見る