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«Nordic Design in Translation: The Circulation of Objects, Ideas and Practices is an exciting and necessary addition to the discourse on material culture, bringing together fresh approaches to the t……続きを見る

This volume aims to provide information about and interpretations of the concept of evidentiality lexically realized with certain verbs and applied to the genre of medical posters. More specifically……続きを見る

Spanning timeframes from 1967 to 2002, Frank Gillette’s essays included in this volume are concerned with the re-enchantment of the natural order. Employing several literary styles, from spon-taneou……続きを見る

This volume reflects the discussion that emerged around the controversial concepts «communication form», «communicative practice», «medium» and «genre». It provides a comprehensive overview of the h……続きを見る

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holisti……続きを見る

You ever walk into a place and just feel it's special, like it's got a soul? That's what a great brand does, and IMPACT for Brand Management: Creating a Strong and Sustainable Identity, part of the ……続きを見る

IMPACT for Content Marketing: Crafting Stories that Attract and Convert By Dr. Mustafa K. Al-Dori Ever scrolled through your phone and got hooked by a brand's storyーa snappy blog, a quick video, or……続きを見る

CHART is a guide to unleashing creativity in data visualization. It takes you on a journey along the spectrum from an ordinary chart to data art, packed with ways to bring more creativity into any v……続きを見る

Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identity systems transformed the working methods and ideals of practicing graphic de……続きを見る

Impact for Personal Branding: Building Your Professional Brand – Your Ticket to Standing Out Hey, you! Wanna make your career pop like nobody's business? Impact for Personal Branding: Building Your ……続きを見る

There is a global need to become less fearful of coding, as it improves communication with the coders on the job and helps with prompt writing, which hiring companies often request. This set of stor……続きを見る

Geographical Indications (GI) are distinctive signs that associate products of quality and reputation with their place or area of production and thereby help identify and distinguish such products o……続きを見る

Learn how to leverage your own social media through techniques used by influencer agencies and successful digital marketers. Influencer marketing can amplify word of mouth and reputation to energize……続きを見る

"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights……続きを見る

This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it pro……続きを見る

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provi……続きを見る

This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format. *Winner of the 2……続きを見る

Dieses Buch bietet eine umfassende Anleitung zur agilen und kollaborativen Markenpositionierung mit dem New Brand Sprint. Es behandelt die historische Entwicklung der Markenpositionierung, moderne A……続きを見る

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing ……続きを見る

Exploring Digital Ethnography: From Principles to Practice places digital ethnography within the context of the production of multimedia, multisensory “research-creation” pieces using a variety of m……続きを見る

Una invitación a reflexionar y reconectar con lo que realmente nos mueve a través de la creatividad. La culpa es el mejor vendedor: te convence para que compres una suscripción eterna. Nos juzgamos ……続きを見る

Want to begin taking on freelance design projects, but you're unsure of how to start? Maybe you've looked at a few resources on building a design business, but their advice seems too big, overwhelmi……続きを見る

In the world of writing, your words are your legacy, but your brand is the heart that breathes life into them. Discover the art and science of building a brand that resonates, captivates, and leaves……続きを見る

Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference explores how timeless storytelling principlesーcharacter, conflict, and r……続きを見る

Build a Brand That Feels Like You Brand is more than a logo or color palette; it's the foundation of everything you do. It's the emotional fingerprint of your business, the reputation you build, and……続きを見る

This book explores the key principles and challenges of implementing the socio-ecological transition, with a particular focus on Quebec, Canada. It addresses these issues from both research and educ……続きを見る

ABC del Diseño Industrial Latinoamericano - Vol. 1. Empresas, diseñadores, oficinas de diseño y productos únicos de 14 países de Latinoamérica. Análisis, biografías, datos inéditos y curiosidades, e……続きを見る

誰說素人辦不到？第一次設計LOGO就專業！ 曾操刀Oricon****音樂暢銷榜&量販店Softmap──得獎設計師佐藤浩二 專為自學者精心打造，最簡明圖解版，整本書滿滿重點 **不只有 流程、發想、表現、標準字、色彩、形象、**……続きを見る

In a world where life is increasingly defined by the spaces we inhabit, understanding interiors is essential to understanding ourselves. The Interiors Theory Primer maps the intellectual terrain of ……続きを見る

Museums and Design Practices explores the increasingly critical role that design is playing in museums by focusing on how human-centred design approaches are being embraced and incorporated into the……続きを見る