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This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesse……続きを見る

How can design shine a light on humanity's relationship with the planet, its ecosystems and inhabitants, now and in the future? Global challenges like climate change and ecosystem degradation are pr……続きを見る

The bestselling graphic design reference, restructured by themes to represent motivations for visual communication over time Graphic designers must have a thorough understanding of the field’s rich ……続きを見る

This volume reframes French Impressionist painter Berthe Morisot (1841–1895) in the history of art via a focus on the spaces and people that informed her work and thereby offers a new interpretation……続きを見る

An Introduction to Design and Culture provides a comprehensive guide to the changing relationships between design and culture from 1900 to the present day with an emphasis on five main themes: • Des……続きを見る

Over his illustrious career, Jacob Geller has written and produced a sprawling collection of video essays. Deftly interweaving video game analysis with complex narratives about art, politics and his……続きを見る

Hvordan ser en moderne dør ud, hvis den skal laves af frasorteret træ med knaster? Kan man skabe et nyt produkt af læder, der kasseres på grund af rynker og ar? Og hvilke designmuligheder rummer bul……続きを見る

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success……続きを見る

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarrie……続きを見る

Advancing Student Experience in the Art and Design Curriculum: Project-Based Learning will renew the critical attention paid to projects in the art and design curriculum and rigorously consider impa……続きを見る

Take the red pill and see behind the curtain: Dark Gestalt is your field manual for deciphering how brands and digital platforms manipulate feeling, perception, and behavior in the AI era. Forget ra……続きを見る

#Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms h……続きを見る

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. Set against the backdrop of an increasingly complex and dynamic l……続きを見る

In the first half of the sixteenth century, the Low Countries saw the rise of a lively market for practical and instructive books that targeted non-specialist readers. This study shows how woodcuts ……続きを見る

Technologies, applications and practices for virtual environments create interactive and immersive experiences and blend the transitions and permeabilities between the virtual and physical world. In……続きを見る

Suomalaisen luovuuden ytimessä. Näkeekö ratkaisuihin keskittynyt insinöörikansa oman luovuutensa? Suomi on kansainvälisesti tunnustettu insinöörikansa, mutta myös luovuus on ollut meille historialli……続きを見る

From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose is the ultimate roadmap for multi-passionate women entrepreneurs ready to get visible, monetize their expertise, and build……続きを見る

Mastering Canva for Beginners: Your Step-by-Step Guide to Stunning Digital Designs Unlock the power of Canva with this comprehensive guide tailored for beginners! Whether you're a business owner, st……続きを見る

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets.Set against the backdrop of an increasingly complex and dynamic la……続きを見る

Drawing on a diverse array of service and design related thinkers and practitioners, this volume is a timely and critical review of the themes and intersecting disciplines that are questioning and o……続きを見る

This handbook provides fresh insights into the debates and challenges that unfold in the cross-disciplinary field of architecture and anthropology. Based on studies of empirical contexts across the ……続きを見る

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organi……続きを見る

This volume explores issues of repair, maintenance, sustenance, and adaptation within the context of interior design and its histories. The contributions to this volume celebrate critical analysis o……続きを見る

As a professional, understanding the foundations of drawing, how we process images, and how we interpret what we see are principal skills. Understanding linear perspective enables artists and archit……続きを見る

In today's crowded digital landscape, a great book is only the first step. To become an industry authority and build a sustainable income, you need an AI Media Pass. Stop leaving money and opportuni……続きを見る

Dieses essential erläutert die Auswirkungen des Einsatzes von KI-generierten Menschen auf die Markenwahrnehmung sowie auf die Beziehung zu Konsumenten und leitet daraus Handlungsempfehlungen für Unt……続きを見る

This book aims to illustrate the value of design in a systematic and scientific manner to reap the full benefits of design. The authors aim to address the challenges in the quantification and evalua……続きを見る

Combining both an industry and research focus, How to Judge a Book by its Cover not only judges books by their covers but provides a methodology for others to do the same. Despite book titles and bo……続きを見る

In an era where algorithms shape attention and authenticity defines survival, Brandalyst: A Strategic Analyst's Guide to Building Iconic Brands by Lenin Dev reimagines branding as the science of mea……続きを見る

Dieses Buch bietet Handlungsempfehlungen für eine Marketingpraxis, die Psychologie, Emotion und Wertevermittlung in den Mittelpunkt eines ganzheitlichen Marketingansatzes stellen. Die meisten Market……続きを見る