Commercial Illustration 42

This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing. The purpose of fashion marketing is to understand the needs of consumers and to orienta……続きを見る

One Page Branding Plan: A Simple Framework to Build a Brand That Roars Turn complexity into clarity. Build a brand that commands attention ー one simple step at a time. In a world overflowing with b……続きを見る

Cosa sono le private label e come si sono evolute nel tempo? Qual è il ruolo della strategia nello sviluppo delle private label per gestire le complessità del processo e raggiungere il successo in ……続きを見る

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspec……続きを見る

So werden Sie zum Design-Profi Mit Canva gestalten Sie einfach und effektiv Ihre Inhalte, von Druckprodukten über Web-Banner und Social-Media-Inhalte bis hin zu Präsentationen oder Videos. Jesse Sta……続きを見る

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlre……続きを見る

This edited volume identifies and establishes the idea of the Callidocene, which the authors position as an epoch that both includes and extends beyond the current conception of the Anthropocene. Wh……続きを見る

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainabi……続きを見る

Die Welt ist im Dauerkrisenmodus – und Marken sind mittendrin. Ob Klimawandel, künstliche Intelligenz, politische Konflikte oder gesellschaftliche Umbrüche: Unternehmen müssen schneller, flexibler u……続きを見る

Cape Town's tech scene meets Harare's innovation spirit in this regional guide to AI-powered design leadership. Drawing from consultations with successful Southern African tech entrepreneurs and des……続きを見る

This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to prov……続きを見る

A silent revolution is reshaping the fashion industryーand it's happening in bedrooms, basements, and tiny studios across the globe. Handheld Runways unveils how a new generation of self-made models……続きを見る

**From the Winner of the 2025 Pulitzer Prize in Criticism ** Now Updated with New Material** "[Lange] might be the most influential design critic writing now." -The Los Angeles Review of Books From ……続きを見る

This book is a step-by-step guide on how to create realistic animations using Corona and V-Ray within 3ds Max. It caters to beginners and intermediate users, helping them transform static renders in……続きを見る

Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-chang……続きを見る

Stop losing clients to competitors with better-looking brands. In just 1 hour, you can build a professional visual identity that books clients and justifies premium pricesーno design degree required……続きを見る

Through the impact of shops like Habitat and IKEA, and of the countless glossy magazines, books and catalogues that focus on the concept of ‘interior design’, we have all become familiar with the id……続きを見る

Neon signs exemplify the ambivalence of modernity. For some observers, these glowing tubes stand for crass commercialism and seedy back alleys, while for others they light the way to the very heart ……続きを見る

Introduction by Martin Pawley. This book presents for the first time in English an array of essays on design by the seminal media critic and philosopher Vilém Flusser. It puts forward the view that ……続きを見る

Although design has become eminently newsworthy among the general public in our society, there is very little understanding to be found of the values and implications that underlie it. Design genera……続きを見る

From the colourful abstraction of the Rietveld chair to the dry wit of the ‘milkbottle lamp’ by design cooperative Droog, modern design in the Netherlands has always been a hotbed of experimentation……続きを見る

This collection of essays seeks to present articles that examine the early ventures of the 1960s and 1970s in the progressive theatre of identity with a new contemporary view, considering the inters……続きを見る

The second edition of the classic industry text From Page to Stage: How Theatre Designers Make Connections Between Scripts and Images explores the relationship between text analysis, imagination, an……続きを見る

This book presents a new way of examining cities to reveal the many and varied meanings which are written into urban landscapes. As the title suggests, urban areas are full of messages and communica……続きを見る

Drawing together key areas of cybernetic art practice in the UK and USA, this book assesses British and American cybernetic art as relating to the intersecting field of Behaviourism. This study take……続きを見る

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the wo……続きを見る

Best-selling custom-painting author JoAnn Bortles presents a wealth of knowledge and photography showing you how to tackle all types of paint and graphics. How to Design and Create Automotive and Mo……続きを見る

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands. In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most reco……続きを見る

Beginning with Canva: Your Easy Start to Confident Designing Design doesn't have to feel overwhelming. In fact, with Canva, anyone can create eye-catching graphics, professional-looking documents, a……続きを見る

Verändertes Mediennutzungsverhalten führt dazu, dass soziale Medien und Social-Media-Influencer (SMIs) eine zentrale Rolle in der Markenkommunikation einnehmen. Immer mehr Unternehmen kooperieren gl……続きを見る