Business & Finance 83

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both busin……続きを見る

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key tech……続きを見る

The completion of the Uruguay round promised a new era in international trading relations. However, there remains a wide range of issues which could threaten international trading stability, includi……続きを見る

The Services Directive is one of the cornerstones for the realization of the EU internal market and is fundamental to economic and legal experts, as well as to the general public. This book analyses……続きを見る

Praise for THE CHIEF HR OFFICER The Chief HR Officer offers the most current thinking on the evolving role of the chief human resource officer (CHRO). An essential resource for experienced and aspir……続きを見る

"If you want to understand why Wikipedia is changing the world, this book is a must read." –Jimmy Wales, Founder, Wikipedia "This book is a must read for all - social activists, politicians or manag……続きを見る

Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean……続きを見る

Economists at the Bank of France analyse causes and consequences of French monetary policy and financial deregulation during the 1980s. Using the latest econometric techniques, they demonstrate a st……続きを見る

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all a……続きを見る

While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-st……続きを見る

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers ……続きを見る

What happens to "orphan" diseases that aren't big enough profit centers for the pharmaceutical industry or get caught in the web of government funding and academic research? Augie Nieto found out in……続きを見る

Joseph A. Schumpeter (1883-1950) is one of the most celebrated authors on the economics and sociology of the twentieth century. Richard Swedberg's new biography provides an engaging and vivid accoun……続きを見る

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton ……続きを見る

Design and implement the ideal customer focus Anticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable an……続きを見る

Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches……続きを見る

Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and temp……続きを見る

Learn everything you need to know about the exciting United Arab Emirates! The Key Facts on the United Arab Emirates provides readers with essential statistical and business information on the Midd……続きを見る

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Ideaーyour company's purposeーis the biggest. Whether addressing communication betw……続きを見る

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connec……続きを見る

Manfred Kets de Vries, Professor of Leadership Development, INSEAD: “The author takes us on an exciting journey to explain what coaching is all about, providing us with a roadmap that is second to n……続きを見る

First published in 2011. As knowledge management becomes embedded within organisations it becomes more important for students to understand its principles and applications. In this text the author p……続きを見る

In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbac……続きを見る

Practicing Narrative Mediation provides mediation practitioners with practical narrative approaches that can be applied to a wide variety of conflict resolution situations. Written by John Winslade ……続きを見る

Discover expert tips for taking charge of your finances Want to spend less time doing bookkeeping and more time on your business? This book shows you how to bill customers, process payroll, track pa……続きを見る

Effective Strategic Intelligence (SI) is vital for organizations in an international context of instability, complexity and intense competition. Following a long process of qualitative, quantitative……続きを見る

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phe……続きを見る

Economic analysis of the family is a recent, but already well established area in economics. This book bears evidence to the lively and relevant research in the area. Essays in this comprehensive co……続きを見る

PROFITING FROM THE WORLD'S ECONOMIC CRISIS In Profiting from the World's Economic Crisis, author Bud Conrad, Chief Economist for Casey Research, predicts a rough road ahead for us-due to economic im……続きを見る

The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of……続きを見る