著者:S. Umit Kucuk
出版社: Springer International Publishing
発売日: 2016年09月16日
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative ex……続きを見る
著者:Stephen Logue
出版社: Elite Publishing Academy
発売日: 2016年09月09日
Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for ……続きを見る
A corporate gift is a gift purchased for employees, executives, stockholders or customers of a business. Corporate gifts may be purchased for many different reasons. The first and foremost function ……続きを見る
Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of……続きを見る
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る
"A powerful and inspiring look 'inside the tent' of Mercedes-Benz that will help you learn how large companies make big changes in short timespans."
--Guy Kawasaki, Chief Evangelist of Canva and aut……続きを見る
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mindーa book that revolutionized the world of ……続きを見る
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
You've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downrigh……続きを見る
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealedーand how you can use them to lead your company to the top of the food chain
For decades, consumers an……続きを見る
The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle
The Three Value Conversations provides the tools and methods you need to differentiate ……続きを見る
The definitive guide to implementing Baldrige Criteria in any organizationーfrom the team that has worked with 18 Malcolm Baldrige Award winners
For organizations in both the public and private sect……続きを見る
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets……続きを見る
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る
In diesem Buch zeigt die Autorin, wie mediative Elemente in konfliktären Kundengesprächen Kunden- und Mitarbeiterzufriedenheit steigern können. Sie verhilft Mitarbeitern auf diese Weise zu einem sou……続きを見る
Enfin, un guide pour implanter et gérer la distribution en multicanal
Toutes entreprises privées et organisations publiques se doivent d’utiliser le multicanal pour offrir leurs produits et leurs se……続きを見る
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical str……続きを見る
Discover the Simple Technique to Increasing Sales by 300% in just 90 Days
It’s not a gimmick, it’s not manipulative, and it’s easier, faster, and more fun than a “traditional” sales pitch. It’s one ……続きを見る
A Guide to Building Customer Relationships and Sustaining Customer Loyalty
With greater options than ever before, consumers are demanding more than just an excellent product.
"The Superior Customer ……続きを見る
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marke……続きを見る
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the ma……続きを見る
著者:Thomas A. Cook
出版社: Taylor & Francis
発売日: 2016年12月19日
Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess.Excellence in Managing Worldwide Customer Relationships identi……続きを見る
Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fall……続きを見る
Dieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen können. Die Hauptfigur in……続きを見る
著者:John Di Lemme
出版社: John Di Lemme
発売日: 2017年01月14日
Your customers are heart of your business, and your relationships with your customers will determine if your business succeeds or fails. In this book, John Di Lemme shares his inside secrets to crea……続きを見る
After a networking meeting where introductions and business cards are exchanged, many people just don't get it when it comes to follow-up. Are you one of them, overwhelmed by the mountain of busines……続きを見る