Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more ……続きを見る
Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace.
For years, sales people have struggled with cli……続きを見る
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)
Many organizations approach customer-centic marketing and innovating their business strat……続きを見る
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become……続きを見る
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantag……続きを見る
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collec……続きを見る
Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use……続きを見る
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
When it comes to buying and selling c……続きを見る
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer……続きを見る
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by deliveri……続きを見る
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR
Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in produc……続きを見る
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.
Accoun……続きを見る
Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in prog……続きを見る
A handy guide for IT Service Desk Analysts, Managers, and infra leaders who are part of IT support service. This book contains building blocks, and detailed steps to build and manage a strong servic……続きを見る
著者：Charlie Stanley
出版社： Wordzworth Publishing
発売日： 2025年02月17日
Most companies view customer service as a necessary function, prioritizing speed and efficiency over real connection. But true loyalty isn't built through quick responses; it's built through thought……続きを見る
著者：Pluma Digital
出版社： Pluma Digital
発売日： 2025年02月19日
En un mundo saturado de opciones, solo las marcas que generan una conexión auténtica y emocional con sus clientes logran ser inolvidables. Este libro es tu guía definitiva para construir una marca q……続きを見る
Das vorliegende Buch beschäftigt sich mit der Verkaufsunterstützung im B2B-Bereich und zeigt dem Leser Möglichkeiten auf, den Unternehmenserfolg im komplexen Verkauf zu vergrößern. Es betrachtet ver……続きを見る
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students……続きを見る
Customer service seems almost forgotten in a lot of modern businesses. It can be easily overlooked, but has been the driving force in separating many Fortune 500 companies from their competition. Go……続きを見る
This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice.
By iden……続きを見る
Employer branding is no longer a luxury, it's a necessity for organizations aiming to attract, engage, and retain top talent in a competitive market. In Employer Branding for Modern Workforces, Dr. ……続きを見る
"The Customer in My Pocket: Digital Marketing Tactics for Acquisition and Retention" by Mustafa K. Mustafa Al-Dori is a comprehensive guide designed to empower businesses, marketers, and entrepreneu……続きを見る
O marketing deixou de ser uma ferramenta exclusiva das grandes corporações para se tornar um elemento essencial no sucesso de qualquer negócio, incluindo os Microempreendedores Individuais (MEIs). E……続きを見る
Customer service is a critical aspect of any business. In an increasingly competitive and digital environment, the quality of customer service has become even more important for customer loyalty and……続きを見る
Showing appreciation to customers is one of the most effective ways to build loyalty, strengthen relationships, and encourage repeat business. But a simple "thank you" isn't always enough. Odd Ways ……続きを見る
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your……続きを見る
El servicio al cliente es un aspecto crítico de cualquier negocio. En un entorno cada vez más competitivo y digital, la calidad del servicio al cliente se ha vuelto aún más importante para la lealta……続きを見る
"Non riuscire a vendere non è un problema solamente di chi inizia, ma anche per chi lo ha fatto per anni, se non decenni e che a causa di questa crisi mondiale non vende più nulla. Chi nella crisi v……続きを見る
This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels fun……続きを見る
