Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provid……続きを見る
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic manag……続きを見る
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certif……続きを見る
著者:Hugh Wilson
出版社: Taylor & Francis
発売日: 2008年05月12日
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are ju……続きを見る
'Bottom-Line Call Center Management breaks new ground by addressing key skills and techniques in assessing and implementing effective management practices to maximize the human and capital resources……続きを見る
著者:Chip R. Bell
出版社: Greenleaf Book Group Press
発売日: 2015年02月10日
What makes a great cookie or cupcake special? Sprinkles!! Elevate your service from value-added to value-unique with Sprinkles, by bestselling author Chip R. Bell. This amazing little book is full o……続きを見る
If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology s……続きを見る
Virtually all of the large corporations I've worked with have each spent millions of dollars ($US) installing customised sales systems and account management processes. This booklet will give you a ……続きを見る
With a Foreword by Jim Cora, former Chairman of Disneyland International
"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It……続きを見る
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed……続きを見る
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it!
This book presents thought-provoking, cutting-edge writing on……続きを見る
This e- book is designed to provide you a compact and workable approach to secure proactive, first mover advantages when trying to maintain your sanity and control while serving demanding stakeholde……続きを見る
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each……続きを見る
Is your organization 'committed' to customer service, yet struggling to retain its customers? If so you are not alone.
While most companies place heavy emphasis on the acquisition of new customers, ……続きを見る
Do you want to dominate the competition?*Do you want to grow more business? *Do you need to learn how to “close?”*Do you have a sales formula that works for you? Own The Zone is a must read for busi……続きを見る
Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS.
Historically, power struggles have raged between sup……続きを見る
著者:Dawn Mushill
出版社: Love Your Life Publishing
発売日: 2012年03月01日
In a nation where price alone once dictated consumer decision, a bruised economy and resulting surge of fierce competition have the focus from cost to service. As the humanizing of the customer enco……続きを見る
Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.
……続きを見る
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.……続きを見る
Practical, concise help for dealing with customers: The book and its accompanying elearning course and Certification begins with outlining several customer service techniques, and describes each of ……続きを見る
著者:Frank Ostroff
出版社: Oxford University Press
発売日: 2015年12月17日
The vertical/functional hierarchy has been the mainstay of business since the industrial revolution. But it has its problems. In fact, the vertical design all but guarantees fragmented tasks, oversp……続きを見る
著者:Hyken,Shep
出版社: Greenleaf Book Group
発売日: 2011年04月05日
Customer service isnt a departmentits a philosophy that includes every person and aspect of the best and brightest companies. In a tough competitive and price-sensitive economy customer service is o……続きを見る
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate ……続きを見る
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analy……続きを見る
The social media marketing team at Lions Consulting Group has done it again!
Enhance your social media management with their Hootsuite how-to-guide where you will not only learn the basics for……続きを見る
Quels sont les outils d'évaluation mis à disposition pour étudier la relation entre les clients et l'entreprise ?
L'étude de la relation client est un enjeu majeur au sein de toutes les entreprises.……続きを見る
著者:Jay Baer
出版社: Penguin Publishing Group
発売日: 2016年03月01日
Haters are not your problem. . . .
Ignoring them is.
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you c……続きを見る
This book is your quick guide to telephone skills. In five short lessons, you'll have the skills you need to be the best ambassador you can be for your own company or for your employer's through you……続きを見る
Wenn durch Lebensmittelskandale, Billigproduktionen in Asien, verbotene Preisabsprachen und vieles mehr der Argwohn der Konsumenten zunimmt und das Vertrauen in Geschäftspartner in Misstrauen umschl……続きを見る