Marketing & Sales 31

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated co……続きを見る

Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them ……続きを見る

Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow! While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other o……続きを見る

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krü……続きを見る

Generate Passive Income On The Fastest Growing Social Network Introduction Making Money With Pinterest Board - Your Company Products Board - Your Hobby/Expertise Board - Collaboration/Crowd Sourcing……続きを見る

APPOINTMENT SETTERS! How Successful Are You In Filling Those Appointments? This book shows you HOW TO fill those B2B Appointments Step-By-Step in a very simple, yet powerful and easy to understand f……続きを見る

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. B……続きを見る

Tittel's journal is a record of the steps she took toward successfully self-publishing her own novels and study guide. Inside, you'll find a chapter by chapter listing of not only helpful advice but……続きを見る

Learn how to achieve virtually any business objective with the help of smart, strategic PR. LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn posi……続きを見る

Are you ready to attract and retain more clients, increase profits all in less time? Whether you are a physician, healer, mentor, trainer or coaching coaches Mastering Your Wellness Business is writ……続きを見る

Welcome to this addition of Affiliate Programs Master List Volume One. After doing a lot of research for building web pages in the early nineties using HTML to make my website compared to the simple……続きを見る

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the……続きを見る

If you are looking for a sure-fire way to make money online by tomorrow, then this is a book for you. There are literally hundreds of online money-making options available to you if you have the sta……続きを見る

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or yo……続きを見る

The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way de……続きを見る

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering market……続きを見る

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods f……続きを見る

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer rea……続きを見る

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format ……続きを見る

In today's retail environment, characterized by product proliferation, price competition, expectations of service quality, and advances in technology, many organizations are struggling to maintain p……続きを見る

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on th……続きを見る

52 Tips to Grow Your Business will give you short, easy to understand tips to help your business be successful. This updated version now contains more information about social media, online networki……続きを見る

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance?……続きを見る

Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-w……続きを見る

If you're in sales, your goal is to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson's C……続きを見る

Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restruct……続きを見る

The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, ma……続きを見る

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.……続きを見る

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directo……続きを見る

Gaining exposure on the Internet has never been so easy! A "must-have" resource book filled with practical online marketing tips for those who have books or other products to sell. You will learn ho……続きを見る