Marketing & Sales 33

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This import……続きを見る

Many of you may be entrepreneurs who started your own businesses and were forced into sales to be successful. Or you were dragged into selling reluctantly because your job role changed. Some of you……続きを見る

In this first edition of 101 Self-Publishing Terms Every Author Needs To Know, author Lishone’ Genovese lays out a complete guide for the day-to-day terms used in book publishing, especially the sel……続きを見る

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Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It……続きを見る

Coaching is a growing industry with many life coaches, business coaches, and executive coaches starting their own small businesses. Business marketing is important, and especially for small business……続きを見る

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guid……続きを見る

Practical Tips to Get More Customers is an indispensable book for business owners and marketing managers. Ali Asadi is a well-known expert in his field and analyzes the many varied aspects of market……続きを見る

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasi……続きを見る

Do you want to grow your small business or franchise? 89 Quick Tips to Boost Your Business! With limited time and energy, how does a business owner find the resources to dramatically increase and re……続きを見る

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners……続きを見る

John Wiley & Sons Ltd is a leading publisher in books, journals and electronic products covering all areas of marketing and sales. From social media to market research to branding, we cover it all. ……続きを見る

The future of popular culture is seen in very specific places (demographics and the attitudes, interests and opinions that accompany them) and in ways that can be clearly described (technology and t……続きを見る

Customers are interested in products and services that fulfill their needs and wants. If a customer doesn't have a perceived need or want then it is unlikely that they will buy. As an experienced sa……続きを見る

Experienced speaker and marketing coach Fred Gleeck shows you how to begin and manage your career as a professional speaker and information marketer. Learn the first steps to take, how to market you……続きを見る

Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by a……続きを見る

This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approache……続きを見る

Are you spending money on online marketing but not seeing the returns you want? A few, clear processes can make online marketing create extraordinary profits for your business. If you want to know w……続きを見る

A short essay on wealth building strategies such as time management, budgeting, avoiding debt and consumerism, and much more. The scope of this eBook covers how to make some money online realistical……続きを見る

Are you looking for a new job? Wanting to find new leads? Looking to grow a new business? Looking for a business partner? Are you trying to brand your business? Learn how to generate leads, increase……続きを見る

Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions that will support your marketing and advertising cam……続きを見る

Le net a entraîné une véritable nouvelle révolution commerciale. Le e-commerce est un marché favorable aux consommateurs et une solution parfaite pour proté……続きを見る

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone ……続きを見る

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about……続きを見る

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, co……続きを見る

As recently as 10–15 years ago, law firms rarely looked at advertising and marketing seriously. Clients usually came through referrals and personal networking. Times have changed. With enormous comp……続きを見る

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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In th……続きを見る

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstan……続きを見る

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how p……続きを見る