Marketing & Sales 37

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn ……続きを見る

Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email……続きを見る

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complex……続きを見る

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media crit……続きを見る

As recently as 10–15 years ago, medical offices rarely looked at advertising and marketing seriously. Patients usually came through referrals and personal networking. Times have changed. With enormo……続きを見る

Welcome to the Internationalist Business Guides series: The key to a successful business is knowing the market. MAKING MONEY IN TRADING: TRADE FINANCE GUIDE offers business owners, investors, and en……続きを見る

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: *……続きを見る

Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced b……続きを見る

We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will l……続きを見る

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate h……続きを見る

Small business owners are already very busy and wonder how to manage time to add social media for business marketing without getting lost in the maze and spending all of their time on the computer. ……続きを見る

Created exclusively for nonprofits, Mark Dennett, a successful marketing coach and developer of America's first frequent flyer program reveals more than 100 proven tips on how to gain real marketing……続きを見る

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of th……続きを見る

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is ……続きを見る

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This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convent……続きを見る

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–w……続きを見る

As an independent hotel or guest house owner, you've got a challenge. You've got to make yourself stand out when there are dozens of chain hotels competing for your guest's attention. As the travel ……続きを見る

You’ve written a wonderful book. But you know that it won’t sell itself. You need to let folks know just how good your book is, why they should care about it, and why they must choose your book over……続きを見る

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DRIVE! The Busy Realtor's Guide to Profitable Social Media Marketing is a 60+ page handbook for any realtor who wants to get started in social media marketing. Market yourself and your listings in s……続きを見る

Marketing automation made simple through a unique approach that offers sage advice, steps and best practices no matter what system you use or what size organization. In this book you will learn basi……続きを見る

Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months! His Credentials: John is the eighth author in the worldーand the f……続きを見る

The essential tool kit to achieve breakthrough sales performance improvements. Numbers don’t lie: 40 percent of all salespeople miss their targets each year. How can sales managers ensure their team……続きを見る

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and in……続きを見る

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Bu……続きを見る

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mail……続きを見る

Are You Ready To Be A Gentle Marketer? • Do you want to attract new customers instead of chasing after them with canned marketing campaigns? • Does promoting your biz worry you as you don't want to ……続きを見る

This book is a must have for those estate agents who want to work more effectively in order to grow their business and profits. With 12,000 separately owned estate agencies in the UK this book illus……続きを見る

How to win new customers efficiently? You can't chase after every potential customer who moves, along with all of your competitors. You have to think smarter or you will waste a lot of effort. This ……続きを見る