Marketing & Sales 38

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Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published eac……続きを見る

Be an Internet entrepreneur by being social! The secret of making money by networking is here! Do you like your business to have a sales boost using the internet? "This was very helpful! I loved the……続きを見る

This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; obje……続きを見る

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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 mil……続きを見る

The Ultimate High Level Business, Management, and Marketing Manual for Professional Martial Arts School Owners. Applies Equally to MMA, BJJ, Krav Maga, Kick Boxing, and Traditional Schools. The Way ……続きを見る

The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate gov……続きを見る

Mary Kay Ash is the quintessential example of a Phoenix rising from the ashes. After 10 years at World Gift Co. a direct sales organization Ash resigned when an underling she had trained was promote……続きを見る

The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone kno……続きを見る

Your customers are no longer buying from your company-they're buying from your sales executives. Your sales reps' relationships and reputations are now the lifeblood of your bottom line. Discover ho……続きを見る

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most ……続きを見る

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving high……続きを見る

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and e……続きを見る

Greg Colosi is the "No Door Knocking" Guy. He has helped hundreds of dry cleaners all over the world get more route customers WITHOUT knocking on doors. Greg has started 33 companies in his business……続きを見る

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and custom……続きを見る

Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the worlds largest organic yogurt producer. In his book, Stirring It Up -- How to Make Money and Save the World, he t……続きを見る

This book provides an overview and specific details, by a world-famous expert, of how you can make money in the seminar business. It covers starting and running your own business, earning and keepin……続きを見る

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how t……続きを見る

If you are an owner or manager of a small hotel B&B Restaurant with Rooms Inn or other guest accommodation this book is packed with ideas and tips for business success. Practical sales & marketin……続きを見る

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one……続きを見る

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-b……続きを見る

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to Pe……続きを見る

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematica……続きを見る

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It c……続きを見る

Getting noticed on the web used to be a fairly easy proposition. You'd put up a website, throw in a few select keywords, and you'd have visitors to your site. These days, just having a site isn't en……続きを見る

In order to create a website that is primed for high conversion, you must acknowledge that the evolution of the Internet has introduced us to an age that mankind has never experienced before. Techno……続きを見る

Information is power - you know that. But, how do you research the best marketing strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per week, whic……続きを見る

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How do you design a great customer experience? In this brief eBook, New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of questions: Can your customer……続きを見る