Marketing & Sales 44

The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and o……続きを見る

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and co……続きを見る

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine market……続きを見る

A self-paced step-by-step guide using The Launchbox(R) workshop's proven strategies. Our unique approach to marketing strategy is based on years of experience. The Launchbox® is a program that gives……続きを見る

Local and Small Business Owner's Guide to LinkedIn:  If you are ready to expand your online presence and attract new local customers, it is time to get started with LinkedIn. With this book, yo……続きを見る

Learn How to Manage a Twitter Account to Effectively Market Your Business! Increase Your Sales by Understanding How to Effectively Market on Twitter! Social Network Sites Such as Twitter are One of……続きを見る

Learn how to successfully create the positive buzz that attracts attention! Turn your business into a overnight success story by learning how to go Viral! Harnessing the power of viral marketing whe……続きを見る

The subject of this book is an analysis of the business models developed or adopted by Chinese small and medium sized enterprises (SMEs), specifically those that are successfully listed on China’s c……続きを見る

The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the i……続きを見る

Mobile Marketing Is Currently The Global Number 1 Way To Advertise Yourself And Your Products! But How The Heck Do You Do It Right To Get More Money, More Buyers, And More Attention? Recent studie……続きを見る

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often th……続きを見る

인터넷과 스마트폰 혁명과 모바일 웹2.0 환경, 마케팅 환경변화에 맞추어 디지털혁명은 글로벌시대에서의 상품이나 서비스 판매 또는 기업 이미지 제공 등에 활용하는 마케팅 전략을 말한다. 이들을 활용한 마케팅……続きを見る

In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have ……続きを見る

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core fun……続きを見る

The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. T……続きを見る

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commod……続きを見る

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, s……続きを見る

What defines the most successful dental practices? They plan, prepare and market effectively. This ebook delivers six secrets to more patients and higher profits that will enable you, as the dentist……続きを見る

Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practical……続きを見る

How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the……続きを見る

In failing to provide visitors with great information content, most of todays Web sites are missing a golden opportunity to create loyal customersーand leaving a fortune in new and repeat business o……続きを見る

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use mu……続きを見る

In 2007, Apple released the iPhone. With this release came tools as revolutionary as the internet was to businesses and individuals back in the mid- and late-nineties: Apps. Much like websites drove……続きを見る

Découvrez tous les conseils indispensables pour développer votre business sur internet. Ce que vous allez découvrir dans ce livre numérique : · Les 5 erreurs qui vous empêchent de développer votre e……続きを見る

Si vous répondez OUI aux questions suivantes, alors ce guide est pour vous : Souhaitez-vous vendre plus de produits pour exactement le même nombre de visiteurs ? Aimeriez-vous avoir la possibilité d……続きを見る

Create your “someday” life TODAY! “Get ready to let your dreams take flight! Tamara taught me things I wish I’d known years ago; it would have saved me a lot of time and money.” Jamie Novak, founder……続きを見る

Souhaitez-vous doubler au minimum vos revenus sans devoir obligatoirment travailler plus? Ce guide inédit est un concentré d'informations utiles ! Si je vous dis que vous pouvez augmenter vos revenu……続きを見る

Souhaitez-vous prendre votre indépendance pour ne plus travaillez pour un patron et vivre de votre passion. Ce que vous allez découvrir dans ce livre numérique : · Quelles informations devez-vous co……続きを見る

Quel est le point commun entre toutes ces entreprises : Mercedes, MTV, Jaguar, Playboy ou Subway ? Elles utilisent toutes la puissance du mobile marketing pour attirer, puis fidéliser leurs clients.……続きを見る