Marketing & Sales 46

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing r……続きを見る

Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social……続きを見る

THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter ……続きを見る

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came……続きを見る

Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the ……続きを見る

Grab a share of one of today’s hottest markets! Out of nowhere, apps have taken the world by storm. In a short time, millions of customers have downloaded appsーand they’re eagerly awaiting more. If……続きを見る

Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies hav……続きを見る

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer rese……続きを見る

RULES OF THE HUNT is unlike any business book you’ll ever read. You won’t find any trendy advice, complex theories, or unrealistic promises. Rather, you’ll get the kind of honest, down-to-earth advi……続きを見る

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you goin……続きを見る

18 easy ways to ensure consumers choose your product over the competition’s The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales……続きを見る

Turn online visitors into PAYING CUSTOMERS! You’ve gone through all steps of developing a powerful business presence on the Web-ーbut it’s only the first step. Now, you have to make sure your visito……続きを見る

Build a powerful social media strategy to increase buzzーand the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-s……続きを見る

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to tod……続きを見る

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--i……続きを見る

The Meltdown Years offers the most lucid and useful explanation to date about why home values, life savings, job security, and investments around the world are in peril. Rather than focus on who is ……続きを見る

The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out ……続きを見る

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are de……続きを見る

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . .……続きを見る

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how ……続きを見る

Want to Get Advertisers to Pay You to Mention Their Products? Discover How To Tap Into To A CPA World, Obtain Highly Targeted Traffic Sources And Rake In Tons Of Cold Hard Profits Easily! Cash per A……続きを見る

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough a……続きを見る

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties f……続きを見る

Thaamir Moerat, started his sales career as a Tele-Sales agent with no experience and after month 1, he was the agent of the month, month 2, broke the record with 300 sales averaging 15 a day at a p……続きを見る

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and di……続きを見る

This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy h……続きを見る

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build ……続きを見る

Book set on communicating and connecting with customers today and in the future This is a three-publication set from thought leader Brian Solis covering social media and new media, the evolution of ……続きを見る

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (wh……続きを見る

Extra Money Answer provides a real and honest picture of the opportunities in affiliate marketing. Author Shawn Collins explains how most people don’t make much at all, and that it requires lots of ……続きを見る