著者:Seth Godin
出版社: Penguin Publishing Group
発売日: 2007年12月27日
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new.
Wait. According to bestselling author Set……続きを見る
著者:Steve Stoute
出版社: Penguin Publishing Group
発売日: 2011年09月08日
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and……続きを見る
著者:Jay Baer
出版社: Penguin Publishing Group
発売日: 2013年06月27日
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for att……続きを見る
Today’s markets have splintered into millions of powerful consumer communitiesー how can businesses adapt?
It’s no secret that traditional mass marketingー network television, newspapers, direct mai……続きを見る
著者:Robyn Waters
出版社: Penguin Publishing Group
発売日: 2006年10月05日
From the former trendmaster of Targetーhow the power of contradictory trends can help reframe your business strategy
Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes ……続きを見る
The Bible: The Greatest Marketing Tool Ever Written explores the question: "Why was the Bible written?" Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce……続きを見る
著者:John Warrillow
出版社: Penguin Publishing Group
発売日: 2015年02月05日
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secretーno ma……続きを見る
How to apply for-profit marketing strategies to non-profit organizations
Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through ……続きを見る
Goodreads is no doubt the Facebook for author and if you aren't on Goodreads already, then you are missing a lot. Goodreads is a very useful tool in every author's book marketing and promotio……続きを見る
This Book Shows How Authors Can Leverage The Power Of Facebook Marketing As A Book Marketing Tool!
It Reveals Exactly How You As An Authors Can Use Facebook Ads To Your Greatest Book Marketing Advan……続きを見る
How can I market my book? This is the question that many author especially new author usually ask and there is no other aspect of publishing and self publishing as diverse and sometimes compl……続きを見る
6 strategic principles for reinventing your products, your servicesーand your company's future
The digital age has completely transformed businessーand marketing has not kept up. From research frame……続きを見る
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and we……続きを見る
著者:Ric Dragon
出版社: McGraw Hill LLC
発売日: 2011年11月24日
Get noticed! Create a powerful online marketing platform that draws customersーand increases profits
There are few guarantees in business today, but here’s one: If your message or product isn’t easy……続きを見る
THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND
Gamification: It's the hottest new strategy in business, and for good reason--it'……続きを見る
Turbocharge your marketing efforts with the powerful FUSE! strategy
The Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competi……続きを見る
The industry standard for 30 yearsーupdated to include the newest developments in digitization and the three screens of video
Apply the latest advertising technologies
Build your brand in every medi……続きを見る
Cold-calling is historyーyour future is in social media!
The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospectiv……続きを見る
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue
Likeable Business lays out the eleven strategies compa……続きを見る
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around……続きを見る
Attention is the new commodity. Visual Storytelling is the new currency.
Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those w……続きを見る
Defend against corporate espionage launched from social networks
Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securin……続きを見る
“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on hu……続きを見る
A Groundbreaking Pricing Model for the New Business Landscape
Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.
When customers feel they are getting good val……続きを見る
Don’t just give them customer service. Give them Super Service!
For more than a decade, customer service professionals have turned to Super Service for the very best advice on dealing with demanding……続きを見る
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations
Western organizations are quickly losing influence to emergin……続きを見る
著者:Adam Metz
出版社: McGraw Hill LLC
発売日: 2011年09月09日
"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with……続きを見る
著者:Matt Anderson
出版社: McGraw Hill LLC
発売日: 2012年01月06日
Use Your Contacts as the Building Blocks to Success
"The 'Golden Rules' for developing a continuous chain of high-quality referrals for any product in any business."
ーBrian Tracy, bestselling autho……続きを見る
著者:Alan Weiss
出版社: McGraw Hill LLC
発売日: 2014年04月04日
“[Weiss is] one of the most highly respected independent consultants in the country.”
ーNew York Post
If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, be……続きを見る
Revealed! Sales Secrets so-called Gurus Don't Want You to Know!
Why You Should Never Waste Your Money On A Sales Guru Ever Again!
Have you ever wondered what it takes to make crazy sales? This book ……続きを見る