Marketing & Sales 60

Virtually everyone searches online for the products and services they need. So imagine for a moment that when your potential customers search for your type of products or services, they find you and……続きを見る

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these conce……続きを見る

There are many marketing books, but only few which cover the design of marketing organisations. But it is essential in regards to the concrete realisation of market-orientated thinking to create sui……続きを見る

The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide……続きを見る

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, prod……続きを見る

Most people think that Selling is telling. Telling everyone how great the product is. This was the Snake Oil Salesman’s special skill. He could talk for hours. He didn’t even take a breath! It was a……続きを見る

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this reall……続きを見る

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the ……続きを見る

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strat……続きを見る

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different co……続きを見る

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological po……続きを見る

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand……続きを見る

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that……続きを見る

Im Wettbewerb profitieren auch Kultureinrichtungen und Akteure aus der Kreativwirtschaft von einem konsequenten Markenaufbau. Die Marke hat etwas - ein unverwechselbares Erscheinungsbild, Kontinuitä……続きを見る

En esta ocasión te hablaré de un sistema sencillo de composición Web como Prestashop. Vamos a configurar módulos y posiciones, categorías, productos, fabricantes, marcas y pedidos, entre otras mucha……続きを見る

Unleash the powers of the Amazon Fire phone with help from technology guru Preston Gralla. Through clear instructions and savvy advice, this fast-paced, engaging guide shows you how to make the most……続きを見る

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate cust……続きを見る

UPDATED 2020 EDITION - Are you interested in making money online? The ultimate money making playbook for success is your new best friend in business. This comprehensive strategy guide will reveal to……続きを見る

If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is w……続きを見る

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as……続きを見る

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Interne……続きを見る

Writing your book is the easy part, promoting your book is the hard part! New authors are usually clueless about how to promote their books. In this easy to read guide, I will introduce you to blogg……続きを見る

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men……続きを見る

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing……続きを見る

Neste livro, Goldratt mostra a Teoria das Restrições (TOC) aplicada a vendas e marketing, estratégia, controle de estoque e distribuição, por meio de exemplos e, várias indústrias, e ensina a elabor……続きを見る

Este livro aborda estratégias inovadoras para se obter o máximo proveito das mídias sociais. Elaborado por profissionais experientes, atuantes em todas as partes do mundo, apresenta ideias estimulan……続きを見る

Bauchentscheidungen im Marketing führen schnell zu Bauchschmerzen. Besser ist planvolles Vorgehen. Doch Erfolg versprechende Strategien zu entwickeln, ist eine anspruchsvolle Managementaufgabe. Mit ……続きを見る

Promoting Your Video Book Trailers is all about how to create and promote viral video book trailers in an easy to follow step-by-step format where you simply follow the "bouncing ball". It contains ……続きを見る

As a small business owner, you don't have to know HTML to have a website. Your Small Business Website will outline the steps involved to go from idea to working website along with how to protect you……続きを見る

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to gr……続きを見る