Marketing & Sales 63

We are now living through a period of knowledge capitalism in which, as Castells put it, 'the action of knowledge upon knowledge is the main source of productivity.' In the face of such transformati……続きを見る

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth ……続きを見る

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully……続きを見る

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athl……続きを見る

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in t……続きを見る

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to succes……続きを見る

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, t……続きを見る

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textb……続きを見る

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to ……続きを見る

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, ……続きを見る

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of……続きを見る

First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with var……続きを見る

Major trends are reshaping the digital future for publishers: growth in the tablet and ebook markets are leveling off, while mobile devices are booming in just about every area for which there's a m……続きを見る

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market ……続きを見る

Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marke……続きを見る

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice a……続きを見る

Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent fi……続きを見る

Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.……続きを見る

Researchers in a number of disciplines deal with large text sets requiring both text management and text analysis. Faced with a large amount of textual data collected in marketing surveys, literary ……続きを見る

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that……続きを見る

Social Media Body Language: How To Spot the Con Artists of Social Media is all about social media marketing, social media strategy, social media planner, social media roi, social media management, s……続きを見る

In seinem Weltbestseller Die 7 Wege zur Effektivität vermittelt uns Stephen R. Covey seine zentrale Botschaft: Nicht angelernte Erfolgstechniken, sondern Charakter, Kompetenz und Vertrauen führen zu……続きを見る

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplin……続きを見る

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text……続きを見る

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers……続きを見る

Cyber Dating Dangers - Why Women Should Not Use Online Dating Sites demonstrates the online dating scams to unsuspecting online singles using singles sites. How is online dating dangerous is describ……続きを見る

Are you looking for an easy and fast way to make some extra money? Look to one of America's premier online selling sites to provide just that. Selling golf balls for fun and profit is something anyo……続きを見る

How Elite Advisors GROW will help you attract more and better clients, run a more efficient practice and become a more dominant financial marketing success story. 続きを見る

Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods an……続きを見る

The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and ……続きを見る