Marketing & Sales 66

A compilation of several short how-to articles with links to additional resources by an experienced entrepreneur. 続きを見る

Events can be profitable and they should be part of the marketing mix. These are 45 practical tips, proven techniques, serious solutions to how to maximise and benefit from your events. In fact, eve……続きを見る

In Branded, Erik Saelens, strategic director of Brandhome, describes the course of the N-VA campaign in the run-up to the mother of all Belgian elections on May 25, 2014. His personal account offers……続きを見る

Prospectar, Posicionar e Interagir com Clientes através das Redes Sociais usando Social Selling. O modo como vendemos deve mudar. Este livro digital representa um marco em Vendas por apresen……続きを見る

Discover why most customers will save time and money not hiring SEO, discover easiest logical ways to make extra income, this course outlines all the necessary ways for people like us to make a diff……続きを見る

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values propos……続きを見る

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketin……続きを見る

The bottom line is, building a customer mailing list is building your business, and if you do not want to spend the rest of your life chasing new prospects every day, building your business is criti……続きを見る

Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football ……続きを見る

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to pro……続きを見る

David Greer has a mission-to take his thirty-five years of entrepreneurial experience and share it with other entrepreneurs to accelerate their success. Of all the things you as an entrepreneur can ……続きを見る

Get more leads into your funnel and save money on expensive Social Media Marketing campaigns by learning the ins and outs and how to do it yourself. Learn why each social network is different and wh……続きを見る

Spend just 5 minutes a day promoting your books to bestseller status! Are you a published author looking to promote your book or books? Are you hoping to publish a book soon and wondering how you ar……続きを見る

On-site SEO Guide: A 100% Practical Step By Step SEO Tutorial For Dummies & Beginners is a true beginner's guide based on years of experience but updated for 2015. You'll learn the ins and outs and ……続きを見る

How to Use Instagram for Social Selling is the latest book to share with astute business owners some of the best kept-secrets for making the most out of Instagram and transforming it into the perfec……続きを見る

Extrait : "Le Travail annuel d'une nation est le fond primitif qui fournit à sa consommation annuelle toutes les choses nécessaires et commodes à la vie ; et ces choses sont toujours ou le produit i……続きを見る

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Shara……続きを見る

Selling God's Way is the first book that explains how to apply the word of God to all aspects of selling. Most people never consider using the Bible as an instruction book for selling. Most people r……続きを見る

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents -……続きを見る

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of d……続きを見る

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.……続きを見る

Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book′s theories go beyond simply ……続きを見る

The purpose of this book is to provide a comprehensive theoretical framework as well as practical strategiesーnot just for survival but for a true search for excellence in the uncertain and ever-cha……続きを見る

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertis……続きを見る

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concept……続きを見る

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the America……続きを見る

"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative r……続きを見る

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the ma……続きを見る

SEO from the Basics to Beyond. SEO is either going to be, your nightmare, or your salvation. In order to make your website work correctly, your search engine optimization must be perfected so that i……続きを見る

Never Be Confused About Music Marketing Again! This ebook features Section 1 of the highly acclaimed "Guerrilla Music Marketing Handbook." Here's a glimpse at what you get: => 3 Simple Steps to Effe……続きを見る