Marketing & Sales 9

The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts appl……続きを見る

Making a career as an independent musician is difficult enough on its own, handling your social media strategy can seem like a task left to professionals. In this step-by-step guide, we give you adv……続きを見る

Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how intern……続きを見る

Have you thought of improving the way users experience your website? The way people interact with your content has never been more complex than today. The rise of mobile devices made content engagem……続きを見る

Commencing Your Real Estate Photography Business Now: Detailed Guide on How to Begin your Own Real Estate Photography Business in Less than 3 Weeks for Novices & Lots More Have you at any point thou……続きを見る

This is a sample. Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: "Richard is at the very top of the list when it comes to people who can help someone understa……続きを見る

Stuck on writing a headline that will grab your reader’s attention? You can either capture or lose a reader in milliseconds with a certain headline. In “16 Formulas That Convince & 101 Headlines tha……続きを見る

第一本大中華區數位傳播產學合作教戰手冊； 首創結合校園課程、產業培訓、內容出版的創新實驗！ 本書邀請大中華區數位行銷領域之領頭羊公司：谷歌、百度、小米、奧美、新浪微博、鳳凰網、一點資訊、麥肯等CEO，親……続きを見る

Business Leaders Are Buzzing About Curation Nation “An indispensible guide to the brave new media world.” ーArianna Huffington, editor in chief, the Huffington Post “Gives me hope for the future of ……続きを見る

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommu……続きを見る

Advertisers have it tough. Whether you're a small business owner getting started, or an established player in online advertising, getting your message out there has never been more competitive. The ……続きを見る

I cellulari sono ormai diventati estensioni di noi stessi e per ogni cosa ricorriamo al web, questo è particolarmente vero quando si tratta di fare acquisti, il primo gesto è diventato “cercare” in ……続きを見る

The question is no longer IF you have a personal brand, but are you going to build it or let the marketplace manage it for you. For entrepreneurs, it is the first and most important connection betwe……続きを見る

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspecti……続きを見る

Tips on how to reach customers through free publicity, networking, and your public image. Includes how to make news that generates media coverage, how to write a press release, where to post your pr……続きを見る

Free video training for entrepreneurs who want to scale their businesses to the next level - learn about the five elements of successful businesses --> imetbrian.com/freetraining (just copy and past……続きを見る

Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framew……続きを見る

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience o……続きを見る

How to Turn Your Workforce into Your Salesforce, and Add 〓1,000s, 〓100,000s or 〓1m+ to Your Bottom-line Profits (Each Year, and Even in Sluggish Times) 続きを見る

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approa……続きを見る

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and ……続きを見る

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets ……続きを見る

Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking……続きを見る

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to……続きを見る

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small busin……続きを見る

This is a beginners step-by-step formula that will build your first email list in only 3 days! This formula was created so that it can help the small business that has no email list and is just star……続きを見る

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both wa……続きを見る

Are You Ready To Make Money Online While At Home With Your Kids? Sure you are! You don't need any educational qualifications or business experience to start an online business from home. With My Adv……続きを見る

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." ーBooklist, starred review Not long ago we were spectators, passive consumers of mass media.……続きを見る

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea Stephen Key is back, and he’s delivering a proven, ……続きを見る