In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide ……続きを見る
Unlock the full potential of modern marketing and sales
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebr……続きを見る
著者：Makoto Mizuno
出版社： Springer Japan
発売日： 2025年06月12日
This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom address……続きを見る
著者：E. Brian Rose
出版社： Morgan James Publishing
発売日： 2015年12月01日
"A book every entrepreneur needs to read. E. Brian Rose does a fantastic job taking you through the 'real' world of business building." ーWayne Allyn Root, bestselling author of The Power of Relentl……続きを見る
#1 New York Times Bestseller
Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted.
That the Chinese government see……続きを見る
The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh to……続きを見る
We're all fed up with bogus "make money online" bulls**t.
Isn't this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Not a crappy $97 PDF delivered via e……続きを見る
Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.
Growing a business in the 21st Century has become a capital intensive and data-driven team sport……続きを見る
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight ……続きを見る
The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural p……続きを見る
THE NEW YORK TIMES BESTSELLER
A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love.
If your heart is telling you that it's time to leave that ……続きを見る
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertis……続きを見る
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future ma……続きを見る
Every creator has the same problems with marketing.
How do you call attention to your work?
How do you get your creations into people's minds and hearts?
How do you get fans to tell their friends?
……続きを見る
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, i……続きを見る
You cannot ask your most successful competitors and peers their secrets of rainmaking. That would be awkward, impractical, and sometimes illegal. But it pays to compare yourself to your successful p……続きを見る
The Covid crisis forcibly pushed forward the transformations within the luxury sector that began before the pandemic. For instance, how is the luxury empire responding to its many challenges, such a……続きを見る
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedent……続きを見る
