Marketing & Sales 14

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for ma……続きを見る

**《成為1%的創業存活者》第二部攻略升級 「明明就是廣告信， 為何我看得入迷還被推坑!?」 業績破億的文字祕訣，首次公開！ 破解文案盲點╳最白話╳最在地╳實例對照 不只文案技巧， 還教你賺錢心法、怎麼做生意！** ……続きを見る

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate……続きを見る

行銷大師頼茲&屈特點燃行銷革命第一書 風靡全球逾四十年、世上最偉大的商業詞彙之一 美國史上影響銷售最深遠的觀念 〓在溝通過度、資訊氾濫成災的社會， 唯有成功「定位」，才能讓產品在消費者心中搶灘登陸。 高明……続きを見る

Are you "leadership material?" More importantly, do others perceive you to be? Sylvia Ann Hewlett, a noted expert on workplace power and influence, shows you how to identify and embody the Executive……続きを見る

In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform clien……続きを見る

Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every da……続きを見る

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottl……続きを見る

Editor's Note｜ 編輯台時間 無常就是日常 經理人》年度「100大MVP經理人」進入第16屆的2023年，主題定為「打造企業韌性」，選出超過100名（入選者包含團隊）跨產業的傑出經理人和工作者，肯定他們為所屬的組織和……続きを見る

Account-Based Marketing is changing the discipline of marketingーWhy? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the……続きを見る

Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance ……続きを見る

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on e……続きを見る

一本讓你徹底洞悉行銷人思維與増強文案力的書！ 完整剖析科技內容行銷標竿──Apple的文案風格 行銷人就是「造王者」： 在前面既開路也擋子彈，是輔佐品牌稱王的第一功臣。 行銷人就是「媽媽桑」 ： 懂得聆聽、提供……続きを見る

Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or busines……続きを見る

According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over th……続きを見る

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunders……続きを見る

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of th……続きを見る

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So w……続きを見る

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst e……続きを見る

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights ……続きを見る

《快思慢想》行銷實戰版 亞馬遜網路書店讀者4.4星好評 以行為經濟學、心理學、神經經濟學為基底， 讓你懂得如何在最難察覺的小細節， 啟動暢銷的大關鍵！ 了解消費者行為是行銷人最重要也最根本的能力，但行銷人同……続きを見る

40年奧美集團策略功力 廣告鬼才葉明桂品牌心法全面公開 面對變化快速的市場及平台，掌握快速打造品牌的秘密 ★想讓品牌脫穎而出，背後的底層邏輯是什麼？ ★什麼樣的洞察，才能讓品牌讓人印象深刻？ ★如何精準策略，……続きを見る

How can you turn your customers into ambassadors for your brand? How can you map out your own network? How can you achieve maximum results with limited resources? Ambassadorship is the best way to p……続きを見る

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrup……続きを見る

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is ser……続きを見る

★美國AMAZON百則讀者評論，5顆星分數達89%★ 在疫情肆虐全球的當前， 你可以用自己的專長、想法、訊息和性格建立個人事業， 但首先要了解──你就是「品牌」！ 「《個人品牌獲利關鍵》帶來其他書籍所沒有的銳利觀點，……続きを見る

A Wall Street Journal, USA Today, and Publishers Weekly bestseller. A powerful way to master every performance in your career and life from a top business coach and former professional actor. Every ……続きを見る

《逆思維》、《恆毅力》、《零阻力改變》等暢銷書作者 強力推薦！ 《經濟學人》、《金融時報》、《INC.》、《行為科學家》選書推薦 兩大諾貝爾經濟學獎得主 力薦 《一切都是誘因的問題》作者最新力作 現場實驗 × ……続きを見る

電子郵件，免費！照片分享，無上限！ 你是否想過，隨手可得的免費內容、便利的免費服務，到底都是誰在付費？ 如果商品免費，那你就不是消費者，而是商品！ 你我可能都不知不覺地把自己賣給了注意力商人！ 「『媒體……続きを見る

Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulーinvoking the kind of prima……続きを見る