This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are ……続きを見る
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Techno……続きを見る
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning a……続きを見る
A Print-on-Demand Fortune in 12 Months with ChatGPT.
ChatGPT has unleashed a gold rush for AI-powered entrepreneurs. Now, business growth expert Oliver Cornish tears back the curtain on the explosiv……続きを見る
"The Operational Audit Blueprint: Definitions, Internal Audit Programs, and Checklists for Success – Supply Chain & Sales and Marketing" is an indispensable guide for anyone seeking to improve their……続きを見る
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marke……続きを見る
**A NEW YORK TIMES BESTSELLER
A must-read insider’s guide to creating unforgettable speeches and changing people's minds.**
Done right, a talk can electrify a room and transform an audience’s worldv……続きを見る
Czym jest rozwiązywanie problemów i jak działa? Kto może z niego korzystać i z jakimi rezultatami? Jak strategie rozwiązywania problemów mogą zmienić życie ludzi?
Niniejszy poradnik został napisany ……続きを見る
About what this book? I wrote this book for entrepreneurs and executives. It contains only the information that you need to know to properly hire a contractor, evaluate his proposal and work results……続きを見る
出版社： Springer International Publishing
発売日： 2020年06月26日
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and consc……続きを見る
Dlaczego tak ważne jest zrozumienie, co skłania nas do działania w życiu codziennym? W jaki sposób podejmujemy decyzje? Jakimi strukturami myślowymi kierujemy się, dokonując wyborów?
W tym przewodni……続きを見る
Break your revenue records with Silicon Valley’s “growth bible”
“This book makes very clear how to get to hyper-growth and the work needed to actually get there”
Why are you struggling to grow your ……続きを見る
We learn a lot from each other's experience and we believe that those who changed the technology world have a lot to teach us.
That's why we organized this curated collection of quotes ideas from fo……続きを見る
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unile……続きを見る
An eye-opening discussion of the future of marketing, from four of the leading minds in the field
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, i……続きを見る
This guide covers everything from choosing the right eBooks to promoting them effectively, helping you build a profitable eBook affiliate marketing business.
続きを見る
Are you looking for a way to make more money, but don’t want to go out and get another job? Would you like to learn how to increase your income by working online, straight from the comforts of your ……続きを見る
From the “godfather of content marketing”ーthis completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3
When Epic ……続きを見る
**Wall Street Journal bestseller
Watch your most innovative ideas take flight by overcoming the forces that resist change**
The Human Element is for anyone who wants to introduce a new idea or innov……続きを見る
出版社： Springer International Publishing
発売日： 2017年07月12日
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapi……続きを見る
Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte für eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitäten im Rahmen……続きを見る
著者：Daniele Scarpi
出版社： Springer International Publishing
発売日： 2020年05月28日
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly ……続きを見る
