Marketing & Sales 13

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a s……続きを見る

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first b……続きを見る

LA NUEVA REVOLUCIÓN DEL MARKETINGCrea experiencias que cautiven al cliente, fusionando lo físico y digital en un universo interactivo e inmersivo.Marketing 6.0 rompe los límites convencionales al in……続きを見る

A primer on the future of PR, marketing and advertising ー now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make eve……続きを見る

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander……続きを見る

This handbook takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). The chapters in part 1 briefly discuss the scholarly landsc……続きを見る

Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By anal……続きを見る

一堂價值9兆日圓的商品企劃課 市場調查、創意發想、消費者分析、提案書撰寫…… 具備這些企劃能力是基本，但要如何高人一等？ 麒麟淡麗〈生〉、冰結、KIRIN FREE 傳奇熱銷商品開發者的企劃絕技，首度曝光！ 還要告訴……続きを見る

China has leapfrogged past the West in many areas of tech - China's mobile payments have surpassed the United States 100-fold and most Chinese consumers haven't used cash or a credit card for years ……続きを見る

Clear, professional advice on using the internet to sell products or promote your freelance services. Do you want to use the internet to promote your services as a freelancer, or sell your own produ……続きを見る

An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fa……続きを見る

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marke……続きを見る

＼年度暢銷萬本！／ 再小的品牌也能做！ 突破社群網海必備的行銷專書。 Plus 升級版 ★新増主題：熱門短影音IG Reels及社群新寵兒 Threads★ 全面解析如何提升品牌識別度、自媒體平台優勢、培養鐵粉互動策略的長效經……続きを見る

◢███████████████████████◤ 所有想靠文字賣東西的人必看！ SEO實戰大神Jemmy教你把流量變銷量 ──我靠寫 Email 賺到 103 萬、訂閱衝破 5,000 人 ──有人靠寫作，從麥當勞清潔工寫到 170 萬追蹤 ──不到 15 週，臉書衝……続きを見る

There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and f……続きを見る

**火箭升空失敗、電動車瀕臨破產， 馬斯克如何從人生谷底爬上世界首富的寶座？ 急欲創新者必看本書，一窺成為世界首富的秘密 馬斯克：「第一性原理是我思考問題的基礎！」 第一性原理，把任何疑難雜症變簡單、化整……続きを見る

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform y……続きを見る

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such a……続きを見る

My new book provides a comprehensive guide to developing effective marketing strategies. I have included the 3 P's of marketing: product, placement, promotion, and much more. In today's world, marke……続きを見る

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature……続きを見る

本書以交響音樂發展史上不同時期代表性的20位交響音樂大師為主題，以文學化的語言，以“肖像”式的視角，生動地刻畫了20位大師的生平、作品以及歷史業績。每一位交響大師皆以一個概括其貌的標題yin領，醒目提示其歷……続きを見る

無痛上手提升網站排名公式！征服Google排名，從這裡開始 零基礎、零門檻，用 SEO 獲得免費流量，提升顧客訂單 網路熱銷《SEO 白話文》課程講師，幫助你不懂程式碼，也能開始操作內容行銷技術 隨書附贈「SEO 行銷流……続きを見る

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data ……続きを見る

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, markete……続きを見る

One of the start-up world’s most in-demand executive coachesーhailed as the “CEO Whisperer” (Gimlet Media)ーreveals why radical self-inquiry is critical to professional success and healthy relations……続きを見る

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination managem……続きを見る

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasi……続きを見る

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Strategies of enterprises evolve with the development of strategic management theory and new concepts, models, and outlooks that emerge with it. The concept of ambidexterity is a relatively new appr……続きを見る