Retailing 28

口碑行銷是行銷策略中不可或缺的一部分。行銷策略中應注重口碑行銷的穿透力和傳染力。而可行的做法是透過網路行銷和實體大眾媒體傳播來進行，然後引發讀者自行分享行銷的資訊。口碑行銷本身就是一種病毒式行銷，這……続きを見る

Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair ……続きを見る

這本電子書匯集了100種能夠有效提升網站流量的行銷策略。這些方法可以幫助您増加網站的曝光度，吸引更多訪客。使用書中提到的行銷策略，並且有了網站流量後，最終方能實現更多的成交。您不需要一次性使用所有方法……続きを見る

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network……続きを見る

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impac……続きを見る

The Mathematics of Bookselling is a definitive resource for book retailers looking to maximize margins and profits through the proven pricing and inventory management practices developed by Leonard ……続きを見る

“[Stephen] offers fresh insight into the path a historic fur trading business took to become one of Canada’s most recognizable retailers.” ーLiterary Review of Canada In Masters and Servants, Scott ……続きを見る

In Amazon: Managing Extraordinary Success in 5-D Value, Benjamin Wall offers structured insights into strategically managing value in the key relationships to customers, personnel, business partners……続きを見る

An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. I……続きを見る

A collection of essays that “do an incredible job of balancing the wonders and horrors of the force that is Wal-Mart**” (Booklist, starred review).** Edited by one of the nation’s preeminent labor h……続きを見る

The life and careerーincluding both the highs and the lowsーof the visionary businessman who started the iconic supermarket chain. The grocery business began as a complicated service industry. Rando……続きを見る

A history of the iconic department store and a city’s life over a century and a half. Anyone who has waited in a Christmas line for the Walnut Room’s Great Tree can attest that Chicago’s loyalty to ……続きを見る

The storied history of the iconic Atlanta department store. In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods……続きを見る

The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s pr……続きを見る

'A tour de force' - Guardian 'Forensic ... Strong on financial detail' - Financial Times A Financial Times Book of the Year 2023 The untold story of post-war Britain. Told through the lives of the t……続きを見る

A nostalgic journey into the life of these Wisconsin shopping meccasーincluding photos and illustrations. For well over a century, Milwaukee shoppers have had Gimbels or Schuster’s in their lives. E……続きを見る

An “informative and entertaining” history of the famed Philadelphia department store, with photos included (Montgomery News). Philadelphia was once the proud home of Wanamaker’s, a department store ……続きを見る

A “witty yet hard-hitting” look at the symptoms, causes, and cures for America’s addiction to buying more stuff (Library Journal). NEW EDITION, REVISED AND UPDATED affluenza, n. a painful, contagiou……続きを見る

A unique study of how the American Dream came to beーand came to be constantly updated and renovated: ”A pleasure to read.”ーAmerican Historical Review Each year, North Americans spend as much money……続きを見る

The story behind the historic Washington, DC department store, with vintage photos and an introduction by Tim Gunn. Affectionately called “Woodies” by loyal Washingtonians, the beloved department st……続きを見る

Become Part of the Store Family From its flagship store on Market Street in the heat of Philadelphia, Strawbridge & Clothier strove to meet the needs of its customers for over a century. Built on a ……続きを見る

Die Coronapandemie hat das Einkaufsverhalten und damit den Handel wesentlich beeinflusst. Die Erwartungen der Kundinnen und Kunden an ein nahtloses Omni-Channel-Angebot und einen entsprechenden Serv……続きを見る

While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new para……続きを見る

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to w……続きを見る

The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's sec……続きを見る

The paper coordinated by Prof. Dr. Bogdan Cristian Onete is a topical subject in the context of the present informational era. It suggests a distinct approach regarding social media and the peer-to-……続きを見る

'Selling to Affluent Customers: Get the Affluent Advantage with Strategies for Luxury Sales Success' is a comprehensive guide that unveils the secrets to successfully navigating the world of luxury ……続きを見る

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advance……続きを見る

Introducing "Revolutionary Sales Synergy: Unveiling Untapped Strategies for Market Mastery" – a transformative guide that breathes new life into the world of sales. This isn't just another sales boo……続きを見る

A love letter to the small shop, and shop owners everywhere, by beloved bookseller Peter Miller. For more than four decades, Peter Miller has run a design bookshop that shares his name in Seattle. H……続きを見る