Retailing 25

This book highlights the major institutional changes in the development of the Japanese retail industry after the bubble economy. The Japanese retail structure has been transformed from an abundance……続きを見る

“I thought I was destined for great things. Turns out, I was meant to sell blue jeans.” Dana Goldstein had dreams of being a foreign correspondent, covering the news from a far off land. When she gr……続きを見る

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the ……続きを見る

"I thought I was destined for great things. Turns out, I was meant to sell blue jeans." Dana Goldstein had dreams of being a foreign correspondent, covering the news from a far off land. When she gr……続きを見る

Join department store historian Bruce Allen Kopytek in this history of Jacobson's, a beloved Michigan institution for over 100 years. Winner of the Michigan Notable Book Award for 2012. Reenter the ……続きを見る

《销售胜经：销售精英的10项修炼》：销售大师博恩•崔西说：“在关键领域，能力的细微差别会产生截然不同的后果……你的销售技能只要提高一点点，就能促使业绩大大提高。” 続きを見る

This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psych……続きを見る

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which……続きを見る

In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t alwa……続きを見る

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-……続きを見る

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlr……続きを見る

Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Face……続きを見る

Actionable strategy. Let you nail the sales quota in 5 simple steps. It will guide you step by step. Let you improve sales volume in 1 month time. 〓 This sale professional's pocket handbook offers ……続きを見る

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it off……続きを見る

Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet As the platform of choice for over 1 million businesses in over 175 countries, Shopify ……続きを見る

Out-of-Stock and unavailable! In 2020, the perfect storm hit when the COVID-19 pandemic caused shoppers to buy food, toilet paper, and other items in a panic. The result was a large number of items ……続きを見る

This Element examines the trade in rare books and manuscripts between Britain and America during a period known as the 'Golden Age' of collecting. Through analysis of contemporary press reports, per……続きを見る

In 1868, Jacob Kaufmann, the nineteen-year-old son of a German farmer, stepped off a ship onto the shores of New York. His brother Isaac soon followed, and together they joined an immigrant communit……続きを見る

She’s hit the big time…hasn’t she? Personal shopper, Annie Valentine, is presenting her own popular TV fashion series. But despite this being Annie’s dream job, success isn’t all it’s cracked up to ……続きを見る

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce. For years, Walmart and Amazon operated in separate spheresーone a massive brick-and-……続きを見る

Em um mercado tão desafiador e instável como o do varejo, como construir, destacar e manter sua marca? É com maestria que Luiz Antonio Secco responde a essas e a outras questões em A alma, o coração……続きを見る

Simply put, this easy DIY eBook will guide you on how to start an online business in retail. Topics include: Picking a niche, finding quality vendors, branding, scaling your business and more. 続きを見る

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matte……続きを見る

If you are looking for a clearly defined and explained set of retail KPIs, this is the guide for you. Each KPI entry includes a full description, worked example, formula and typical data sources. Ma……続きを見る

The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges associated with aspects of ……続きを見る

• The book puts forward the concept of hybridization as a remedy against the disruption of the food retail industry brought about by the changing consumer demands in the age of e-commerce • It offer……続きを見る

Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen ……続きを見る

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cas……続きを見る

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a p……続きを見る

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chai……続きを見る