Retailing 31

Retailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as the drivers of ch……続きを見る

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media a……続きを見る

Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that have occurred, including developments in ……続きを見る

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" ……続きを見る

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advance……続きを見る

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative p……続きを見る

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and……続きを見る

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and su……続きを見る

In "The Employee's Lament: Why Walmart's Treatment of Workers is Unacceptable," the stark realities of Walmart's corporate practices are unveiled. This book delves into the cost of Walmart's relentl……続きを見る

With over 1,600 entries, The A-Z of Payments provides readers with a comprehensive, practical, easy-to-read listing of payment terms. The financial services industry is full of terms and abbreviatio……続きを見る

Showing appreciation to customers is one of the most effective ways to build loyalty, strengthen relationships, and encourage repeat business. But a simple "thank you" isn't always enough. Odd Ways ……続きを見る

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It lin……続きを見る

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialis……続きを見る

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned th……続きを見る

Uncover the secrets of masterful retail strategy in this book for business owners and managers. With practical advice and ethical guidance, Retail Kung Fu will teach you the right moves to build a l……続きを見る

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices wit……続きを見る

"El vendedor más chingón del mundo" de Marcos Duarte Rivero es un manual práctico sobre ventas profesionales que combina experiencia práctica con estrategias concretas para la excelencia comercial. ……続きを見る

Das vorliegende Buch beschäftigt sich mit den Erfolgsfaktoren für die Expansion von Dropshipping-Unternehmen in neue Märkte und den Auswirkungen von Umweltmaßnahmen auf die Kaufentscheidung und Prei……続きを見る

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers wil……続きを見る

The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way b……続きを見る

‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UK The pace of change in retail is accelerating. Will you be a passenger, or the driver? Retail leaders face d……続きを見る

Does your product business feel unpredictable, slightly terrifying, and hungry for money? If so, you’re not alone. Retail is the fastest growing small business sector, and for good reason. With acce……続きを見る

Les Etats-Unis sont le pays leader du commerce mondial, mais aussi une référence, un pays où le commerce est roi. Le Retail : c’est le premier secteur économique doté d’une incroyable force de frapp……続きを見る

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become bus……続きを見る

Negotiations are an integral part of our daily lives, but they can also be challenging and complex. To successfully navigate the fog of negotiation, people rely on reference pointsーcomparison stand……続きを見る

A groundbreaking call to action for conscious consumers ready to disrupt an unsustainable fashion systemーwithout overhauling their entire lifestyle. By shifting just 10% of your fashion purchases t……続きを見る

Phygital Store – Il Negozio di Domani. Prospettive, Sfide ed Opportunità. Il confine tra fisico e digitale è ormai superato: il negozio del futuro è ibrido, predittivo, connesso. In Phygital Store, ……続きを見る

The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commer……続きを見る

The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different d……続きを見る

"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you rea……続きを見る