wired - Consumer Behaviour 2

Redefining Well-Being in Nations and Organizations is an essential book for researchers, policy makers and managers. It provides a new multi-disciplinary perspective on wellbeing and engagement, rev……続きを見る

In "Make Them Say Wow!" author Roosevelt J. Myers provides businesses like yours with one of the most powerful secrets to increasing revenue, experiencing growth, and finding lasting success and tha……続きを見る

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their ……続きを見る

Question: Does your LinkedIn account provide the following? Demonstrate your services and products in the best light possible? Create an income stream without being pushy Convert all your hard work……続きを見る

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their per……続きを見る

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their per……続きを見る

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and……続きを見る

Georg Felser widmet sich den spezifischen Konsumbedürfnissen älterer Menschen. Er zeigt auf, dass unterschiedliche Lebenserfahrungen und Alterungsprozesse dafür sorgen, dass ältere Konsumentinnen un……続きを見る

Cocooning, Neo-Nomadismus, Minimalismus, Slow Living, Precycling und Freecycling – das sind sechs unkonventionelle Lebensstile, die sich derzeit stark ausbreiten. Das Buch zeigt, wie diese Lebenssti……続きを見る

Learn how to master the one skill you can’t do without in today’s global economy. As an award-winning author and global business leader, David Livermore applies his social science and cultural intel……続きを見る

Welcome to this new episode of the Real Fast Results podcast! Today’s episode features Brandon T. Adams. Brandon is the co-host and one of the executive producers of Ambitious Adventures, a reality ……続きを見る

This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what exten……続きを見る

"Beloved Brands is a book every CMO or would-be CMO should read.” Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You ……続きを見る

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Genera……続きを見る

'Lots of ideas for making gifts and decorations but not spending tons of money buying them' Jenni Murray Celebrating midwinter is not about what you buy or how much you spend – it's about your attit……続きを見る

Finden Sie mit diesem Buch zum Thema Neuro-Advertising heraus, wie Sie Ihren Marketingerfolg steigern können Das Marketing ist eine der wichtigsten Abteilungen in einem Unternehmen. Es ist dafür zus……続きを見る

Der Band bietet Beiträge gegen die Geschichtsvergessenheit der gegenwärtigen konsumtheoretischen Debatte. Mit Bezug auf Arbeiten früher Autoren werden neue Argumente in die aktuelle Diskussion um En……続きを見る

Dieses Buch informiert sie eingehend über die Verbraucherforschung Das Konsumentenverhalten ist für Unternehmen eine wichtige Kennzahl, um Marketingstrategien erfolgreich gestalten zu können. Nur ……続きを見る

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essen……続きを見る

+++ Named One of Forbes Top 10 Books Of 2019 +++ "If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interacti……続きを見る

In 64 THINGS YOU NEED TO KNOW NOW FOR THEN, Editor-at-Large for Wired magazine and guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 2……続きを見る

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-……続きを見る

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to d……続きを見る

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty ye……続きを見る

Angesichts einer weiter fortschreitenden Homogenisierung von Produkt- und Servicemerkmalen wird es für Unternehmen immer wichtiger, sich über ein ganzheitliches Kundenerlebnis zu differenzieren. Dah……続きを見る

Want to be able to “read minds” and predict their behavior? Get what you want, when you want it, without manipulation? How can you get people to see things your way? What words can you use to convin……続きを見る

Stefanie Jensen und Martin Ohlwein beleuchten in diesem essential die Frage, ob Marken, mit denen eine besondere und positive Erinnerung verbunden wird, über einen Nostalgieansatz vermarktet werden ……続きを見る

A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision†‘making “Willful is a breakthrough in economics. Richard Robb’s tr……続きを見る

In Edwin Lefevre's 'Wall Street Stories,' readers are taken on a journey through the world of finance and investing in early 20th century America. Written in a vivid and engaging literary style, the……続きを見る

In Edwin Lefevre's novel, 'The Plunderers,' readers are taken on a thrilling journey through the world of high finance, deceit, and ambition. The book, written in a gripping and fast-paced style, of……続きを見る