wired - Consumer Behaviour 5

This textbook is an introductory guide to applying behavioral sciences and systemic thinking into public policy design and implementation. It presents an innovative public management toolkit to hand……続きを見る

This book provides a vivid examination of the issue of consumer inequality in Americaーone of society's most under-discussed and critical issuesーthrough the evaluation of real-life cases, the trend……続きを見る

Künstliche Intelligenz ist in unserem Alltag angekommen. Anwendung findet KI ebenso bereits in unterschiedlichen Branchen wie der Logistik, Medizin, Finanz- oder Landwirtschaft. Auch das ist ein Zei……続きを見る

Philosopher Keith Lehrer outlines a view of freedom of choice based on a Kahneman-derived distinction between what he calls a first order system that is intuitive and immediate, and a higher order s……続きを見る

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る

This book explores the psychology behind effective business consulting. We dive into the various factors that shape client behavior and decision-making, and we provide insights into the most effecti……続きを見る

Diese Aufsatzsammlung beschäftigt sich vornehmlich mit der Frage, unter welchen Bedingungen die Erfahrung gemacht wird, dass typische Verbraucherrollen, ob Käufer-, Kunden- oder Konsumentenrolle, in……続きを見る

Neoclassical economists assume that people act to maximize their well-being: they choose based on their desires and only desire what they will like. Neuroscientists and psychologists disagree. Their……続きを見る

Die Datenschutzgrundverordnung (DSGVO) ist „work in progress“. Gemäß Art. 97 Abs. 1 DSGVO steht die nächste Evaluierungsrunde im Jahr 2024 bevor. Mit ihren Forschungsergebnissen soll das vorliegende……続きを見る

Nothing to wear? Here's the book that explains why... It's a familiar scene. We stand in front of a wardrobe brimming with clothes, and find that nothing in it feels quite right, nothing 'works', no……続きを見る

An introduction to game theory, complete with step-by-step tools and detailed examples. This book offers condensed breakdowns of game-theory concepts. Specifically, this textbook provides “tools” or……続きを見る

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international mar……続きを見る

In 'Grocers' Goods' by Frederick B. Goddard, readers are taken on a profound exploration of the commodities that shaped the American economy in the late 19th century. With meticulous research and en……続きを見る

Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of the……続きを見る

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex c……続きを見る

This book examines the intricate dynamics of when individuals adhere to laws, taking into account the context in which laws attempt to shape human behavior. While existing literature touches upon va……続きを見る

Dieses essential bietet eine umfassende Einführung in die Definition und den Stellenwert von Finanzcoaching. Sie erhalten einen Überblick über die internationale Forschung auf diesem Gebiet und erfa……続きを見る