wired - Consumer Behaviour 1

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world Incentives send p……続きを見る

Das vorliegende Open-Access-Buch gibt einen Überblick über die Entwicklung der Neuroökonomie und ihre Fragestellungen. Die Neuroökonomie ist ein noch relativ junger Wissenschaftszweig, in dem kognit……続きを見る

When you depend on users to perform specific actionsーlike buying tickets, playing a game, or riding public transitーwell-placed words are most effective. But how do you choose the right words? And ……続きを見る

Death and taxes are our inevitable fate. We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving ……続きを見る

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools trea……続きを見る

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conc……続きを見る

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and……続きを見る

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

Alle sprechen von Transformation der Gesellschaften und Nachhaltigkeit – doch wie werden diese Themen empirisch in den Wissenschaften umgesetzt und auf welcher empirischen Basis stehen die theoretis……続きを見る

In diesem Buch wird die Wirkung eines bedingungslos angebotenen Geschenks (Geschenkaustausch, Gift-Exchange) sowie einer kleinen vorangegangenen Bitte (Fuß-in-der-Tür-Technik, Foot-in-the-door-techn……続きを見る

Dieses Buch zeigt, wie Unternehmen ihre Vertriebsstrategien und -prozesse an die veränderten Kundenerwartungen in Zeiten von Digitalisierung und Volatilität anpassen können – und müssen. Wie kann de……続きを見る

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlr……続きを見る

Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Face……続きを見る

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There isn't a tech executive on planet earth w……続きを見る

Find out why: - It’s wrong to blame Wall Street bankers for the global financial crisis. - The rhino-horn trade should be legalised. - Exempting anything from VAT is a bad idea, even for the poor. -……続きを見る

The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discret……続きを見る

This book will take you throught the steps you need to save upto 50% on your Car Insurance. I saved over 〓1000, how much will you save? 続きを見る

“Negotiate Anything!” is the culmination of a 30 year longitudinal study of customer service -- a first. It is authored by a husband and wife team. It has two audiences. For consumers, it presents s……続きを見る

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products ……続きを見る

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to ……続きを見る

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and e……続きを見る

In dieser Open-Access-Publikation analysieren die Autoren die öffentliche Debatte um Chancen und Risiken von Big Data und diskutieren die konkreten Implikationen in verschiedenen Lebensbereichen. In……続きを見る

Dieses Buch beschäftigt sich mit dem neuen Begriff der „Quantenökonomie“. Diese verbindet Erkenntnisse aus der Quantenphysik und der Bewusstseinsforschung mit ökonomischen Prozessen bzw. Rahmenbedin……続きを見る

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The theory of coherent arbitrariness states that consumers don’t know what anything should cost. They walk ……続きを見る

An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our livesーand businessesーit’s understanda……続きを見る

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and dis……続きを見る

Begleite unseren (fiktiven) Charakter Florian in die Welt der Wirtschaftspsychologie – 46 wirtschaftspsychologische Effekte leicht erklärt Hast Du Dir schon einmal die Frage gestellt, warum perfekt ……続きを見る

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t ー with their ……続きを見る

Speculative Communities investigates the financial world’s influence on the social imagination, unraveling its radical effects on our personal and political lives. In Speculative Communities, Aris K……続きを見る