wired - Consumer Behaviour 1

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and……続きを見る

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conc……続きを見る

When you depend on users to perform specific actionsーlike buying tickets, playing a game, or riding public transitーwell-placed words are most effective. But how do you choose the right words? And ……続きを見る

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world Incentives send p……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

Das vorliegende Open-Access-Buch gibt einen Überblick über die Entwicklung der Neuroökonomie und ihre Fragestellungen. Die Neuroökonomie ist ein noch relativ junger Wissenschaftszweig, in dem kognit……続きを見る

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools trea……続きを見る

Find out why: - It’s wrong to blame Wall Street bankers for the global financial crisis. - The rhino-horn trade should be legalised. - Exempting anything from VAT is a bad idea, even for the poor. -……続きを見る

The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discret……続きを見る

This book will take you throught the steps you need to save upto 50% on your Car Insurance. I saved over 〓1000, how much will you save? 続きを見る

“Negotiate Anything!” is the culmination of a 30 year longitudinal study of customer service -- a first. It is authored by a husband and wife team. It has two audiences. For consumers, it presents s……続きを見る

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products ……続きを見る

If you are underwater on a mortgage or up the creek with your credit card company consumer advocate G. B. Taken can help you. Before you mail in the keys and walk out on your mortgage, consider a de……続きを見る

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to ……続きを見る

When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company……続きを見る

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and e……続きを見る

2013 GRAND PRIZE WINNER FOR NON-FICTION by Next Generation Indie Book Awards It is not too late to create the future we all say we want for our children and our children’s childrenーa future that is……続きを見る

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and P……続きを見る

It’s not what you say, but how you behave that matters. In today’s connected world, marketing has been turned upside down. Rather than external images created through advertising, brands are increas……続きを見る

For the past several centuries, science has been offering us a powerful new way to understand nature, but the accompanying rise of materialistic philosophy threatens to drain the meaning and sacred ……続きを見る

Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States. After discussing t……続きを見る

Markus Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können. Dabei stellt er dar wie die Prei……続きを見る

A Ponzi scheme is one of the simplest, albeit effective, financial frauds to engineer, and new schemes keep coming forward. Despite this, however, people continue to invest in them. How are we to ac……続きを見る

"Mesmerizing & fascinating..." **ー**The Seattle Post-Intelligencer "The Freakonomics of big data." ーStein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universi……続きを見る

In diesem Essential wird auf Grundlage neuester Forschungsbefunde ein Modell zur Führung von Mitarbeitern vorgestellt und herausgearbeitet, das insbesondere im interkulturellen Kontext von Bedeutung……続きを見る

Peter Bregman, author of the Wall Street Journal bestseller 18 Minutes, offers strategies to replace energy-wasting, counter-productive habits that commonly derail us with truly effective ones. The ……続きを見る

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands ……続きを見る

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users……続きを見る